Articles by Sarika Chavan


Ideas don’t happen overnight

We all understand the importance of innovation and creativity. And most of us believe that creativity or innovation happens over a flash or a spark…


Teach yourself Marketing & PR

‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers and potential customers. More often than not,…


Stories you must read!

My pick for this month is a very unusual genre, an autobiography of an actor – KABIR BEDI. An actor who was quite well known…





Thoughts on the Share of Search

The AMEC Virtual Global Summit on Measurement with the theme Communication Accountability: Planning, Purpose and Proof was power packed with speakers from across the globe…