Articles by Sarika Chavan







The Elements of Choice

Have you ever wondered why you chose a particular option? What made you choose that lipstick shade or laptop or phone brand? What motivates us…


Whole Numbers And Half Truths

A PR professional’s life revolves around analysing, interpreting and leveraging data. As communication professionals, we understand its importance in crafting communication plans and conveying narratives….


The Art of Management

Your journey is an outcome of the choice you make, says the author. Some are in your control, and some are not. It was last…