ICCO Global Summit 2022 – Technology, Creativity and Youth

After some very engaging sessions about People and Purpose on day one, participants got an opportunity to witness another day of stimulating conversation on Technology, Creativity and Youth by inspiring communications leaders from across the globe on the second day.

Day Two session opened with a presentation on A Responsible Revolution – Harnessing AI to Transform Communication by Katie King.  Katie is the CEO of AI in Business and a published author. She spoke about artificial intelligence (AI) in marketing and communications and how it has evolved besides sharing interesting case studies from different campaigns which leveraged AI. and showcased some interesting tools that could be used to create memorable campaigns.

This session was followed by an interesting panel discussion The State of Journalism vs. the State of PR 2022 with people on the other side of the communications profession – the journalists. The panel was moderated by Natan Edelsburg, Chief Revenue Officer, Muck Rack and the panelists included Leila Gharagozlou, Senior Editor and Reporter, S&P Global Commodity Insights Oil, Rashi Sen, Editor, Travel & Tourism News Middle East and Shreya Sharma, Writer, Inside Podcasting. Nathan gave some insights into the poll that was done with a certain group of journalists and PR experts. The topic of debate was on the findings and whether or not everyone agreed with the report. The conversation shed a lot of light on how to approach a journalist, when is the best moment, how it differs in other markets, and other topics.

APAC Insights and Trends was the next topic of discussion, which was moderated by Nitin Mantri.   The panelists included Aseem Sood, Chairman AMEC, Anit Kurian, Managing Director, Redhill Communications, Lars Voedisch, Founder, Precious Communications, Vanessa Tan, Associate Director, Consulting & Head of Public Relations, That Marketing Guy. The insightful conversation revolved around the trends and challenges impacting the APAC markets.

Next up was Richard Bagnall, CEO Europe and Americas, CARMA, presenting his thoughts on PR & Communications: Valuable Asset or Unnecessary Expense? He shared his views on how PR and Comms budget is always under scrutiny by the financial directors. He shared a clear strategy on how to show value of one’s work with a clear measurement matrix.

After the session on strategy and tools to showcase value, Winning the Battle For Truth – a heart wrenching real life case study was presented by Dina Nemyrovych, CO-Founder, DATALION. Datalion (Data+Batalion) was established to share pictures of Russia’s invasion of Ukraine. The idea is to present reality to the public and media. Anyone can access the database to view the horrific experiences of Ukrainian citizens.

Having heard from senior leaders, it was time to receive insights from the young generation in PR. The Social Media Generation Gap with GPRYB session was indeed fun and engaging. The young panelists included Victoria Brown, Manager Mutant Communications, Heather Seet, Consultant, Mutant Communications, Sweta Fernandes, Senior Account Executive at Eleven PR. The session was moderated by Nitin Mantri. The debate touched on what organisations demand of young people in roles like directing social media strategies. The ask from the youngsters was to provide resources and investment in training while keeping their need in mind of learning and development. Another important learning, to better communicate with Generation Z, acquire their vocabulary.

Second half of day two also witnessed couple of breakout sessions. The annual ASDA’A BCW Arab Youth Survey was launched during the breakout session. Trends and Insights of Africa was also shared during the breakout sessions. Jack Richards, Marketing Lead – Northern Europe, Talkwalker gave an interesting talk on Love Brands: The new definition of brand love.  The presentation spoke about being client centric in the changing consumer landscape to become the most loved brand. Johannes Burk, Director – Content Solutions, Press Reader, FIBEP MIBA Head of Commission North America and Sarah Nahawi, Strategic Partnerships, CARMA & FIBEP MIBA Head of Commission MENA spoke on leveraging FIBEP MIBE for better communications plan in the session FIBEP MIBE – Unleashing Business Evolution through networking was presented by Johannes.

The final few sessions of the day included The Impact of CommsTech on Agency, Client, and Public Dynamic, which was moderated by Stephen Waddington, Managing Partner, Wadds Inc., and Joseph Nalloor, School of Communication, Murdoch University. The panelists featured Jack Richards, Marketing Lead – Northern Europe, Talkwalker, Sarah Gooding, Managing Director, WE South Africa, and Mahboob Subuhani, Director – IT Solutions, MEA & APAC, Sigma Software. The discussion focused on how technology affected the lives of PR professionals. Wasim Ben Khadra, Head of Communications AME, Standard Chartered Bank, gave a presentation on Strategic Counsel for Corporate CEOs to wrap up the sessions. He provided tips on how to act like an advisor and think like a client.

Overall, it was a great two days of learning and sharing. Day two came to a successful conclusion. The announcement of the next ICCO Global Summit was made. It will be held on October 11 and 12, 2023 in Warsaw, Poland.

View these sessions here – International Communications Consultancy Organisation

To read Day 1 report – Click Here

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Sarika Chavan
Sarika Chavan is a public relations professional with over 15 years of work experience.

Sarika has previously had stints with with Weber Shandwick as Vice President - Client Experience, Adfactors PR, Text100 (now Archetype) and Perfect Relations. With keen observation and analytical skills, Sarika has successfully led PR campaigns for key brands across multiple sectors by leveraging her strength and expertise in the communications arena.

She is a post graduate in communications from Xavier Institute of Communications. She is based in Mumbai and in her free time loves to spend time with her daughters, play with her dogs, read and travel.

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