Shree Lahiri, Author at Reputation Today

Dialogue May 11, 2020

In Conversation with Tushar Makkar

It was the power of good story-telling that made him step into the world of brand communications. A compelling story, especially when it catches the…

Features May 11, 2020

The Communicators’ Assembly Point – 1: BFSI Communications

COVID 19 has hit the country, at a time when the economy had slowed down and businesses also had to incorporate a lot of changes….

Features May 1, 2020

SCoRe Talk 2: Learning from Adversity

Adversity can break you or make you, we have often heard. In business, disruption has become a norm – something that business owners have to…

Features April 3, 2020

Facing the future with empathy & resolve

Have we recognised the magnitude of the COVID-19 crisis that has hit us today? As we are scrambling to come to terms with the sudden…

Features March 30, 2020

COVID times: Communication is key – Will it be a roadblock for brands or will it open up opportunities?

It is indeed, an unprecedented time in history, and a period of great concern for humanity at large and brands. Interestingly, ‘communication’ is key, during…

Interviews February 6, 2020

Guru Speak – Prema Sagar

Prema Sagar is a recognised leader in India’s Public Relations business, serving as Principal and Founder of Genesis Burson-Marsteller. She is also the Founder-President of…

Dialogue January 30, 2020

In Conversation with Vipin Nair

It goes without a doubt that chance plays a role in our lives, and that events lead to unforeseen consequences. Very often we discover that…

Dialogue December 19, 2019

In Conversation with Atul Sharma

What is the magic needed to unlock the future? It’s technology without a doubt, feels Atul Sharma, Managing Director of Ruder Finn India as he…

Dialogue December 12, 2019

In Conversation with Madhu Chhibber

Today, we see influencer marketing surging ahead. Bridging the gap, influencers connect brands to consumers in such a way that we are subconsciously influenced by…

Dialogue December 5, 2019

In Conversation with Jaideep Shergill

When you ‘click’ with someone, you feel a connection, which automatically extends to all areas. That was exactly what Jaideep Shergill, Founding Partner at Pitchfork…

Articles by Shree Lahiri