Managing expectations is a very important concept for PR professionals, especially when communicating with journalists. Effective relationships between the two can be achieved, if there…
In her Keynote address: Evidence based Creativity: trust in a Left/Right Brain World, Barri Rafferty, Partner, President & CEO, Ketchum pointed out that “the business is changing”…
‘An accidental entrepreneur’ is how Ruby Sinha, Managing Director, Kommune Brand Communications chooses to describe herself. Interestingly, what one can perceive in her track record…
To be effective, ‘trust’ must be cultivated. And earning trust is a long, drawn-out process. Many brands today, try to measure customer trust by checking out customer loyalty, which is…
Communication is important in change management. Communication is a lot more … it is about true change in the world, and that’s what storytelling involves….