How effective is storytelling for rural marketing campaigns?
Storytelling is a powerful way to spark life into your brand. A brand’s story and its narrative are...
April 26,2019 READ MORE
Shree Lahiri
In Conversation with Kavita Rao
What does it really feel to be in a situation that felt as surreal as stepping into the...
April 03,2019 READ MORE
In Conversation with Nikhil Dey
What does it mean to delve into a phenomenon called “Big-Fish-Little-Pond”? Ask Nikhil Dey, Vice Chair, Weber Shandwick,...
March 25,2019 READ MORE
Re-imagining pink and intelligent gazing
It was a time for re-imagining pink. If you stop and think – is there a lot of...
March 22,2019 READ MORE
In Conversation with Deepshikha Dharmaraj
When you are defining your brand, and if it happens to be a rebranding effort, then it means...
March 18,2019 READ MORE
Innovation was on an overdrive @ Innovation First Communication Conclave
With the pace of change accelerating exponentially, has communication become more important than ever? Behind all great achievements there are...
March 08,2019 READ MORE
The political tug-of-war, and a robot cop
Republic Day this year marked the 70th year of its occurrence. This time, it had the political parties...
February 15,2019 READ MORE
In Conversation with Archana Jain
Stretching boundaries and thinking out-of-the-box can really make a difference. This is exactly what Archana Jain, Founder &...
February 14,2019 READ MORE
Engaging with wins happens all the time, but engaging with failures?
Whether it’s brands or people, we are all trying to be engaged to win, which can lead to...
February 06,2019 READ MORE
The engaging cold cover and sales galore
Since December we have been engaged with the rising cold wave. The New Year marched in, enveloped in...
February 01,2019 READ MORE
In Conversation with Nikhil Khanna
For a writer, without any doubt, it is the encounter with intricacies of language that creates a fascination...
January 31,2019 READ MORE
I have the will to keep going, and that is God’s gift
Always focused on planning her career moves, and winning medals for the country was Mary Kom, who gave...
January 17,2019 READ MORE