The political tug-of-war, and a robot cop
Republic Day this year marked the 70th year of its occurrence. This time, it had the political parties...
February 15,2019 READ MORE
Shree Lahiri
In Conversation with Archana Jain
Stretching boundaries and thinking out-of-the-box can really make a difference. This is exactly what Archana Jain, Founder &...
February 14,2019 READ MORE
Engaging with wins happens all the time, but engaging with failures?
Whether it’s brands or people, we are all trying to be engaged to win, which can lead to...
February 06,2019 READ MORE
The engaging cold cover and sales galore
Since December we have been engaged with the rising cold wave. The New Year marched in, enveloped in...
February 01,2019 READ MORE
In Conversation with Nikhil Khanna
For a writer, without any doubt, it is the encounter with intricacies of language that creates a fascination...
January 31,2019 READ MORE
I have the will to keep going, and that is God’s gift
Always focused on planning her career moves, and winning medals for the country was Mary Kom, who gave...
January 17,2019 READ MORE
In Conversation with Manisha Chaudhary
Women often face the challenges of the business environment they operate in very successfully. And, Manisha Chaudhary, Co-founder...
January 15,2019 READ MORE
Technology: An enabler of powerful storytelling
Today, brand storytelling is all about creating a consistent experience and invoking emotion across different channels. Brand storytelling...
January 10,2019 READ MORE
The importance of bravery and risk-taking in creating great work
What does it take to develop effective, creative work, questioned Arun Sudhaman, CEO and editor-in-chief, The Holmes Report...
December 18,2018 READ MORE
Another time, another place – Stories from yesteryears of Indian PR
Taking us back in time, into a different world, was Roger Pereira, advertising and Public Relations veteran –...
December 07,2018 READ MORE
Storytelling should make a measurable contribution to your organisation’s bottomline
What do stories do? They connect, engage us, and inspire us. Stories help us get attention, make people...
December 05,2018 READ MORE
Television is where brands make stories
“You tell better stories … when you can measure the impact they make!” was how Partho Dasgupta, CEO,...
November 30,2018 READ MORE