Shree Lahiri, Author at Reputation Today

Dialogue May 20, 2019

In Conversation with Sunayna Malik

In today’s constantly changing, ever-connected business world, you are one up if you have mastered the art of communication. We work in highly volatile environments…

Features May 17, 2019

How to attract target audiences in small towns?

Companies globally face challenges when trying to get customers to discover their brands in small towns. Not having the right resources may perhaps make it…

Features May 3, 2019

Cheers to Jayoti Lahiri!

What would you do if you had seen a thousand moons? A prolonged celebration, I’m sure! Incidentally, according to the Hindu tradition, it is after…

Features April 26, 2019

How effective is storytelling for rural marketing campaigns?

Storytelling is a powerful way to spark life into your brand. A brand’s story and its narrative are as important to the consumers as the…

Dialogue April 3, 2019

In Conversation with Kavita Rao

What does it really feel to be in a situation that felt as surreal as stepping into the fantasy world? No one could answer this…

Dialogue March 25, 2019

In Conversation with Nikhil Dey

What does it mean to delve into a phenomenon called “Big-Fish-Little-Pond”? Ask Nikhil Dey, Vice Chair, Weber Shandwick, India – for that was exactly what…

Engaging Strokes March 22, 2019

Re-imagining pink and intelligent gazing

It was a time for re-imagining pink. If you stop and think – is there a lot of energy involved in engaging a group of…

Dialogue March 18, 2019

In Conversation with Deepshikha Dharmaraj

When you are defining your brand, and if it happens to be a rebranding effort, then it means change, evolution and further growth. It was…

Features March 8, 2019

Innovation was on an overdrive @ Innovation First Communication Conclave

With the pace of change accelerating exponentially, has communication become more important than ever? Behind all great achievements there are stories of creative entrepreneurship and innovation –…