In Conversation with Manisha Chaudhary
Women often face the challenges of the business environment they operate in very successfully. And, Manisha Chaudhary, Co-founder...
January 15,2019 READ MORE
Shree Lahiri
Technology: An enabler of powerful storytelling
Today, brand storytelling is all about creating a consistent experience and invoking emotion across different channels. Brand storytelling...
January 10,2019 READ MORE
The importance of bravery and risk-taking in creating great work
What does it take to develop effective, creative work, questioned Arun Sudhaman, CEO and editor-in-chief, The Holmes Report...
December 18,2018 READ MORE
Another time, another place – Stories from yesteryears of Indian PR
Taking us back in time, into a different world, was Roger Pereira, advertising and Public Relations veteran –...
December 07,2018 READ MORE
Storytelling should make a measurable contribution to your organisation’s bottomline
What do stories do? They connect, engage us, and inspire us. Stories help us get attention, make people...
December 05,2018 READ MORE
Television is where brands make stories
“You tell better stories … when you can measure the impact they make!” was how Partho Dasgupta, CEO,...
November 30,2018 READ MORE
The future belongs to the best, creative storytellers!
Opening his talk on a light note was Peter Brun, Chief Communications Officer, VFS Global who spoke on...
November 09,2018 READ MORE
Research: The Core of Powerful Storytelling
“Research is at the core of Powerful Storytelling” was what Tina McCorkindale, President, Institute for Public Relations spoke...
November 07,2018 READ MORE
It is worth focusing on building a character for brands
In the market, brands are involved in creating a unique culture that is exhibited in organisations too –...
November 01,2018 READ MORE
Is the future of storytelling all about reinventing the way stories are told?
The way we tell stories is changing, moving beyond a static screen or page and it’s more about...
October 26,2018 READ MORE
Leadership commitment to sustainability can transform an organisation
Contributing to sustainability, is a subject that shaped ITC, says Nazeeb Arif, Executive Vice President – Corporate Communications,...
October 12,2018 READ MORE
Always be charging, always be connecting, always be collecting
Where does storytelling fit in to this new world of technology and how can people explore these new...
October 11,2018 READ MORE