The future belongs to the best, creative storytellers!
Opening his talk on a light note was Peter Brun, Chief Communications Officer, VFS Global who spoke on...
November 09,2018 READ MORE
Shree Lahiri
Research: The Core of Powerful Storytelling
“Research is at the core of Powerful Storytelling” was what Tina McCorkindale, President, Institute for Public Relations spoke...
November 07,2018 READ MORE
It is worth focusing on building a character for brands
In the market, brands are involved in creating a unique culture that is exhibited in organisations too –...
November 01,2018 READ MORE
Is the future of storytelling all about reinventing the way stories are told?
The way we tell stories is changing, moving beyond a static screen or page and it’s more about...
October 26,2018 READ MORE
Leadership commitment to sustainability can transform an organisation
Contributing to sustainability, is a subject that shaped ITC, says Nazeeb Arif, Executive Vice President – Corporate Communications,...
October 12,2018 READ MORE
Always be charging, always be connecting, always be collecting
Where does storytelling fit in to this new world of technology and how can people explore these new...
October 11,2018 READ MORE
Public Relations in times of natural calamities
True, a natural disaster is a dangerous, unstoppable event. And, when natural disasters strike, they not only engage...
August 31,2018 READ MORE
Shaken and stirred by challenges!
Challenges have appeared down the ages and got stuck in the pages of history. But the common factor...
August 23,2018 READ MORE
Picturing the ‘bot’ revolution
Recently, I was involved in designing a ‘bot’ in an official space, which got me thinking – the...
August 03,2018 READ MORE
Inking new rules to personal commitment and fashion
Tales of the royalty have always kept the junta engaged. We have seen that happen down the ages....
July 20,2018 READ MORE
From fixing infrastructure to tugging at heart strings
For better or worse (mostly worse), “junk food” is all over the place. And, we were constantly trying...
July 13,2018 READ MORE
Mobile addiction is not bad after all…
Talking about how involved we are with social media does not take much effort today. We can see...
July 06,2018 READ MORE