With the pace of change accelerating exponentially, has communication become more important than ever? Behind all great achievements there are stories of creative entrepreneurship and innovation –…
Today, brand storytelling is all about creating a consistent experience and invoking emotion across different channels. Brand storytelling is at the heart of driving emotional…
What does it take to develop effective, creative work, questioned Arun Sudhaman, CEO and editor-in-chief, The Holmes Report on Day 2 at PRAXIS7. The discussion,…
“Research is at the core of Powerful Storytelling” was what Tina McCorkindale, President, Institute for Public Relations spoke about in her keynote address at #PRAXIS7….