The Connectedness Paradox
Between the 18th and the 19th century people fled to oil countries to seek jobs as it was...
May 20,2019 READ MORE
Features
How to attract target audiences in small towns?
Companies globally face challenges when trying to get customers to discover their brands in small towns. Not having...
May 17,2019 READ MORE
Cheers to Jayoti Lahiri!
What would you do if you had seen a thousand moons? A prolonged celebration, I’m sure! Incidentally, according...
May 03,2019 READ MORE
How effective is storytelling for rural marketing campaigns?
Storytelling is a powerful way to spark life into your brand. A brand’s story and its narrative are...
April 26,2019 READ MORE
The Fulcrum Awards 2019 Announced
Early deadline is 31st May | Regular deadline is 21st June The Fulcrum Awards 2019, powered by the...
April 18,2019 READ MORE
Innovation was on an overdrive @ Innovation First Communication Conclave
With the pace of change accelerating exponentially, has communication become more important than ever? Behind all great achievements there are...
March 08,2019 READ MORE
I have the will to keep going, and that is God’s gift
Always focused on planning her career moves, and winning medals for the country was Mary Kom, who gave...
January 17,2019 READ MORE
Technology: An enabler of powerful storytelling
Today, brand storytelling is all about creating a consistent experience and invoking emotion across different channels. Brand storytelling...
January 10,2019 READ MORE
The importance of bravery and risk-taking in creating great work
What does it take to develop effective, creative work, questioned Arun Sudhaman, CEO and editor-in-chief, The Holmes Report...
December 18,2018 READ MORE
The Reputation Today 40 Under Forty – Class of 2018
Here is a list of 40 dynamic women and men who have made an impact to the business...
December 10,2018 READ MORE
Another time, another place – Stories from yesteryears of Indian PR
Taking us back in time, into a different world, was Roger Pereira, advertising and Public Relations veteran –...
December 07,2018 READ MORE
Storytelling should make a measurable contribution to your organisation’s bottomline
What do stories do? They connect, engage us, and inspire us. Stories help us get attention, make people...
December 05,2018 READ MORE