Fulcrum Awards announces the winners of 2019

The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the fourth edition of Fulcrum Awards on Saturday, September 28th at a stellar evening at Grand Hyatt, Goa. The Fulcrum, in short span of four years has become the country’s premier communication awards. Over 700 professionals from public relations firms and in-house departments of communications attended the gala. The awards night commenced with the honouring of Dr Pragnya Ram with the Fulcrum Lifetime Achievement Award.

This year there were two sets of jury. One of 19 eminent in-house communication leaders and the other that included leaders of various consulting firms. Both were guided by Jury Chair – Dr Mukund Rajan. The winners were selected after a rigorous online and offline process of evaluation. The jury process has been reviewed by niiti consulting.

The Awards Night is supported by SCoRe, Reputation Today, PRCAI, Avignyata and Plane Crazy Studios. The awards system is unique as it does not solicit sponsorship from nominees and does not permit jury members to send entries from their organisation. It is also the only awards honouring Public Relations excellence that engages with an independent process reviewer to oversee the process.

The evening saw compelling campaigns compete for 11 sub-Categories of Sector Awards and 12 sub categories of Technique Awards. Sector had one winner per category and Technique had Gold, Silver and Bronze winners per sub category. In addition, this year the organisers awarded the top performers of the Technique category with Masters of Technique honour based on a points system.

Individual achievement awards in in-house and consultancy categories and the special awards categories for teams and consultancies were also announced.

 

TECHNIQUE AWARDS

 Best Use of Content (A1)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold DO2309 Genesis BCW #PaiseKiKadar (#TheValueOfMoney) Jana Small Finance Bank
Silver GS5442 Adfactors PR Pvt Ltd ATMaraksha, the CATMi way Confederation of ATM Industry (CATMi)
Bronze KG9366 Edelman India Pvt Ltd Listening is Seeing Audible

 Best Use of Creativity and Innovation (A2)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold ZB7436 First Partners Mangaldeep ‘Temple Run’ ITC Limited
Silver XM1688 Media Mantra Land of “DISCREET AFFAIRS” GLEEDEN
Bronze XD8494 Genesis BCW Emotional Nutrition GSK Consumer Healthcare

 Best Use of Event (A3)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold IV1985 AvianWE Niti Aayog Global Mobility Summit Niti Aayog
Silver RD8716 Archetype India Pvt Ltd Against the arms race SiFive
Bronze LK0709 Perfect Relations Pvt Ltd SitaareZameen Par: Creating a Winning IP Heartfulness Institute

Best Use of Digital (A4)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold HX1504 Adfactors PR Pvt Ltd Wings for our girls Mahindra Group
Silver GQ7304 Godrej Industries Ltd India’s First Platelet Donor Community by HIT

Best Use of Integrated Communications (A5)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold FQ5122 MSL India #BehtarKal SaifeeBurhani Upliftment Trust
Silver CP9744 Adfactors PR Pvt Ltd Human trafficking no more Kailash Satyarthi Children’s Foundation (KSCF)
Bronze SH8834 Genesis BCW Marie Gold MyStartup Britannia Industries Limited

Best Use of Public Affairs (A6)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold OR3062 First Partners BaarehMahineHariyali: Doubling Farmer Incomes in India ITC Limited
Silver GA3652 Adfactors PR Pvt Ltd ATMaraksha, the CATMi way Confederation of ATM Industry (CATMi)
Bronze NE4193 First Partners People Affected by Leprosy: You are not alone! Sasakawa-India Leprosy Foundation

 Best Management of Crisis (A7)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold VO5995 Genesis BCW PNB Back on Track Punjab National Bank
Silver ZR0748 Value 360 Communications Paving India’ way to electric Vehicles via Himalaya Okinawa Scooters
Bronze ZX2763 Adfactors PR Pvt Ltd Let there be light All India Agarbathi Manufacturers’ Association

 Best Use of Internal Communications (A8)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold CK5599 Mondelez India Foods Pvt Ltd Mondelez India – Celebrating 70 Years in India MSL India, Candid Marketing, M-Power Creations
Silver CN0892 Aditya Birla Fashion and Retail Ltd In Touch
Bronze DB7739 Piramal Group Piramal Group Internal Communications Approach

 Best New Product Launch (A9)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold VD4531 Godrej Industries Ltd India’s First-Ever Powder to Liquid Handwash – Protekt Mr. Magic GodrejGroup
Silver ZC7300 Six Degrees BCW IKEA India Retail Launch IKEA India
Bronze WQ7964 First Partners Santro – A Legend is Reborn Hyundai Motors India

 Best Use of Media Relations (A10)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold JF3883 Genesis BCW PNB Back on Track Punjab National Bank
Silver UL7672 Adfactors PR Pvt Ltd United to end TB Indian Medical Association (IMA)
Bronze OZ8057 Vistara #PadsonBoard AvianWE

 Best CSR Campaign (A11)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold LY6020 Adfactors PR Pvt Ltd Wings for our girls Mahindra Group
Silver XK4194 Godrej Industries Ltd India’s First Platelet Donor Community by HIT Hit -Godrej
Bronze DC6345 Value360 Communications Uniting India for Indians: Kerala Floods Paytm

Best Regional Campaign (A12)

Rank Entry ID Organisation Name Campaign Title Client/Consultancy Name
Gold TL4110 Weber Shandwick Grassroots communication through folk art Cairn Oil & Gas, Vedanta Ltd
Silver FP0502 Adfactors PR Pvt Ltd Mango’s Capital Odyssey Mother Dairy
Bronze XG2152 First Partners BaarehMahineHariyali: Doubling Farmer Incomes in India ITC Limited

 

MASTER OF TECHNIQUE

Rank Organisation Name
Gold Adfactors PR Pvt Ltd
Silver Genesis BCW
Bronze First Partners

SECTOR AWARDS

Best Hospitality and Travel Sector Campaign (B1)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
UK0611 AvianWE Chase Generating healthy tourism-based livelihood opportunities in Northeast India Airbnb India
Best Automobile Sector Campaign (B2)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
VW6763 First Partners Santro – A Legend is Reborn Hyundai Motors India
Best Lifestyle, Luxury and Sports Sector Campaign (B3)
Entry ID Organisation name Campaign Title Client/Consultancy Name
HF8334 Kaizzen adidas changing the perception of Kashmir through the lens of football Adidas
Best Technology and Telecom Sector Campaign (B4)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
PK0008 AvianWE Qualcomm: Powering your smartphone Qualcomm
Best Healthcare and Pharma Sector Campaign (B5)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
FT3062 Adfactors PR Pvt Ltd United to end TB Indian Medical Association (IMA)
Best Consumer Products and Retail Sector Campaign (B6)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
AH5141 Ketchum Sampark Pvt Ltd Ariel Sons #ShareTheLoad Procter&Gamble
Best Not-for-Profit and Associations Sector Campaign (B7)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
ZI4088 First Partners Nothing Traditional About It – Making women drivers a new workforce in India Azad Foundation – Sakha Cabs
Best Manufacturing Sector Campaign (B8)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
RF1982 First Partners Mangaldeep ‘Temple Run’ ITC Limited
Best Entertainment and Media Sector Campaign (B9)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
KE4144 Genesis BCW RED FM on Fleek RED FM 93.5
 Best Banking and Financial Services Sector Campaign (B10)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
MB1889 Genesis BCW PNB Back on Track Punjab National Bank
Best Services Sector Campaign (B11)
Entry ID Organisation Name Campaign Title Client/Consultancy Name
XO5249 First Partners Nothing Traditional About It – Making women drivers a new workforce in India Azad Foundation – Sakha Cabs

INDIVIDUAL AWARDS

CONSULTANCY AND IN-HOUSE PROFESSIONAL

Individual Awards – Consultancy Professional(C.1.2)
Entry ID Name/Title Organisatioin Designation
OD6778 Walking the talk – Kunal Kishore Sinha Value 360 Communications Founder, Value 360 Communications
Individual Awards In-House professional – Automobile(C.2.2)
Entry ID Name/Title Organisatioin Designation
SC2454 Resolute Leader:Kapil Sharma Ford India Pvt. Ltd. Head of Communication, Ford India Pvt. Ltd.
Individual Awards- In-house professional Manufacturing(C.2.8)
Entry ID Name/Title Organisatioin Designation
GB8412 Himanshu Kapadia Grasim Head- Corporate Communications – Grasim Industries limited
Individual Awards – In-house – Banking & Financial Services (C.2.10)
Entry ID Name/Title Organisatioin Designation
VF3907 Communication Professional: Rohini Kute Motilal Oswal Financial Services Ltd Head- Group Corporate Communications, – otilal Oswal Financial Services Ltd

 

SPECIAL AWARDS

In-House Team of the Year – Mid-size (D1)
Entry ID Organisation Name Campaign Title
BU0790 Ford India Pvt Ltd Small But Mighty – Ford India Communication Team
In-House Team of the Year – Large (D2)
Entry ID Organisation Name Campaign Title
YP4966 Godrej Group Re-Imagining PR at Godrej –
PR Consultancy of the Year – Emerging (D3)
Entry ID Organisation Name Campaign Title
MD5045 Veritas Reputation PR Pvt Ltd
PR Consultancy of the Year – Mid-size (D4)
Entry ID Organisation Name Campaign Title
GG8185 S.P.A.G. Asia
PR Consultancy of the Year – Large (D5)
Entry ID Organisation Name Campaign Title
BS2246 AvianWE Creating a consultancy of the future.
PR Consultancy of the Year – Giant (D6)
Entry ID Organisation Name Campaign Title
VI4616 MSL India Creating Integrated Communications Solutions That Build Influence And Drive Impact
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