Planning a PR event in the digital age
A buzz can be created with the right kind of communication. But ensuring participation at an event becomes...
October 03,2019 READ MORE
Open Canvas
Five ORM tools to build powerful PR strategies
Conversations about your brand in this vastly digital world have become of prime importance more than ever now....
September 25,2019 READ MORE
It’s easy to sail with the wind, but there are 10,000 ways that won’t work
One of the biggest lessons I’ve learnt as an entrepreneur in the last ten years is that the...
September 18,2019 READ MORE
Viewing the world through a PR lens
The world of mass communications has witnessed paradigm shifts every few decades, so much so that dynamism is...
September 11,2019 READ MORE
PR trends to watch out for
We’re past the middle of the year, and a lot of the predicted PR trends for 2019 have...
September 04,2019 READ MORE
Authenticity in the age where traction is bought
Imagine spending more time, effort and money on garnering fake traction for your content than on actually creating...
August 28,2019 READ MORE
Measuring the ROI in PR
Public Relations is a profession that is fast catching up with the digitally-transforming world. Brands are now opting...
August 21,2019 READ MORE
Instagram is changing, whether you “Like” it or not
When was the last time you scrolled through your Instagram feed to be accosted by visuals of perfection?...
August 14,2019 READ MORE
PR trends and the concept of diversity
PR professionals are fast becoming a group with the most diverse skill set in the communications spectrum. With...
August 07,2019 READ MORE
Responding in a World of Reactions
We live in a world of reactions. Every minute around 350,000 tweets are generated. All of us take...
July 31,2019 READ MORE
Building authenticity in the era of information
In 2015, a study conducted by Ipsos, commissioned by the 4A’s, found that only 4 per cent of...
July 24,2019 READ MORE
Challenges that PR professionals continue to face
Public Relations is a field rich in developments and potential for growth and expansion, but also one that...
July 18,2019 READ MORE