Is PR today more of a Science than an Art?
In over a decade, of my experience in public relations (PR), I have repeatedly heard this question crop...
August 12,2016 READ MORE
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Advantage CSR – How Corporate Citizenship and Philanthropy add Value to an Organisation
Corporate social responsibility; the term evokes, on the one hand, images of people receiving charity, and on the...
July 19,2016 READ MORE
How PR Helped me Travel the World
It was almost a moment of epiphany. My boss had called upon me to have a post appraisal...
July 15,2016 READ MORE
Lines are blurring and the canvas is fast changing: The time for PR is now!
There is no better time for the PR industry to come out of its slumber and take advantage...
July 13,2016 READ MORE
Five Major Communication Learnings from the Udta Punjab Episode
‘There’s no such thing as bad publicity’ Phineas T. Barnum, the 19th century American showman The past month saw...
July 07,2016 READ MORE
A Combined Effort is the Need of the Hour
CSR is not a new concept in India. It has one of the oldest traditions of CSR. In...
July 04,2016 READ MORE
Bridging the Supply-Demand Gap in the PR Industry Today
If there is one thing that ails the all buoyant and ever ebullient Public Relations community in India...
June 20,2016 READ MORE
Dealing with a Difficult Client
All of us must have dealt with and spent uncountable hours regaling others with some not-so-nice episodes with...
May 19,2016 READ MORE
From Dearth of Mentoring To Reverse Mentoring: Finding Yourself the Right PR Mentor
For all the millennial PR professionals out there, we have all atleast once felt the pressure that our profession...
May 05,2016 READ MORE
The Start-Up story in India; and What PR Does to it!
India is at the threshold of an accelerated growth and it is believed that this growth will be...
April 24,2016 READ MORE
Caution, Creativity Ahead
Creativity is often described as the life blood of public relations. It is at the core of big...
April 23,2016 READ MORE
PR – the Frank Underwood Way?
“If you don’t like the way the table is set, then turn the table over” – said Frank...
April 22,2016 READ MORE