Advocating Advocacy Communication
“The ability to communicate is essential to the success of any undertaking and an important factor in the...
February 01,2017 READ MORE
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Handling Skill and Will Issues at Work
“Champions aren’t made in gyms. Champions are made from something they have deep inside them — a desire,...
January 25,2017 READ MORE
Autopsy – Lessons learnt from failures
According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley,...
January 11,2017 READ MORE
2017 – The Year of Reverse Mentoring
The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly...
January 04,2017 READ MORE
To lobby or not to lobby?
Public Relations students looking to enter the fast-paced and often confusing world of advocacy or lobbying here’s what...
December 29,2016 READ MORE
2017 – The year of PR and Reputation Management!
Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable...
December 23,2016 READ MORE
Media grazing – A defence of a dying art
Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters...
December 01,2016 READ MORE
Chief Communications Officer (CCO) – Story of ‘PILS’, ‘RISE’ and many ‘GAPS’
I know your first reaction might be that this headline does not make any sense… Or does it?...
November 24,2016 READ MORE
Small Steps PR Communicators should take before the Year End
The year end is an important time for businesses across sectors and today, with more and more business...
November 16,2016 READ MORE
Reputation building in the Digital Era
With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to...
October 28,2016 READ MORE
Lifestyle 2.0: How lifestyle brands are leveraging technology for consumer outreach
Technology in today’s times, is transcending the way we live to the way companies communicate and engage with...
October 19,2016 READ MORE
Why Creativity Matters in PR
There are rocks in the Aravalli Mountains which are among some of the oldest on earth. It’s difficult...
October 14,2016 READ MORE