2017 – The Year of Reverse Mentoring
The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly...
January 04,2017 READ MORE
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To lobby or not to lobby?
Public Relations students looking to enter the fast-paced and often confusing world of advocacy or lobbying here’s what...
December 29,2016 READ MORE
2017 – The year of PR and Reputation Management!
Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable...
December 23,2016 READ MORE
Media grazing – A defence of a dying art
Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters...
December 01,2016 READ MORE
Chief Communications Officer (CCO) – Story of ‘PILS’, ‘RISE’ and many ‘GAPS’
I know your first reaction might be that this headline does not make any sense… Or does it?...
November 24,2016 READ MORE
Small Steps PR Communicators should take before the Year End
The year end is an important time for businesses across sectors and today, with more and more business...
November 16,2016 READ MORE
Reputation building in the Digital Era
With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to...
October 28,2016 READ MORE
Lifestyle 2.0: How lifestyle brands are leveraging technology for consumer outreach
Technology in today’s times, is transcending the way we live to the way companies communicate and engage with...
October 19,2016 READ MORE
Why Creativity Matters in PR
There are rocks in the Aravalli Mountains which are among some of the oldest on earth. It’s difficult...
October 14,2016 READ MORE
What I learnt from our Advertising cousins
I’ve just returned from this year’s PRAXIS – now one of the world’s largest gathering of PR professionals. ...
October 05,2016 READ MORE
The changing face of news – From live telecast to live stream
Once upon a time, there was a TV set. We used to sit and stare into it and...
September 30,2016 READ MORE
Who guards your reputation?
A recent article in Caravan magazine noted that at first R K Pachauri denied the sexual harassment allegation...
September 16,2016 READ MORE