How are new age companies engaging with their employees?
Today, technology permeates every function of an organisation, and HR is no stranger to the use of technology....
September 08,2016 READ MORE
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How Digital Media can Transform Employee Engagement
Digital Transformation should be at the core of an organisation and embedded in the culture in order to...
August 31,2016 READ MORE
Importance of Trust in Communication Strategy
For any business to be successful, it is necessary for it to build trust. The exchange made must...
August 24,2016 READ MORE
Is PR today more of a Science than an Art?
In over a decade, of my experience in public relations (PR), I have repeatedly heard this question crop...
August 12,2016 READ MORE
Advantage CSR – How Corporate Citizenship and Philanthropy add Value to an Organisation
Corporate social responsibility; the term evokes, on the one hand, images of people receiving charity, and on the...
July 19,2016 READ MORE
How PR Helped me Travel the World
It was almost a moment of epiphany. My boss had called upon me to have a post appraisal...
July 15,2016 READ MORE
Lines are blurring and the canvas is fast changing: The time for PR is now!
There is no better time for the PR industry to come out of its slumber and take advantage...
July 13,2016 READ MORE
Five Major Communication Learnings from the Udta Punjab Episode
‘There’s no such thing as bad publicity’ Phineas T. Barnum, the 19th century American showman The past month saw...
July 07,2016 READ MORE
A Combined Effort is the Need of the Hour
CSR is not a new concept in India. It has one of the oldest traditions of CSR. In...
July 04,2016 READ MORE
Bridging the Supply-Demand Gap in the PR Industry Today
If there is one thing that ails the all buoyant and ever ebullient Public Relations community in India...
June 20,2016 READ MORE
Dealing with a Difficult Client
All of us must have dealt with and spent uncountable hours regaling others with some not-so-nice episodes with...
May 19,2016 READ MORE
From Dearth of Mentoring To Reverse Mentoring: Finding Yourself the Right PR Mentor
For all the millennial PR professionals out there, we have all atleast once felt the pressure that our profession...
May 05,2016 READ MORE