Five Major Communication Learnings from the Udta Punjab Episode
‘There’s no such thing as bad publicity’ Phineas T. Barnum, the 19th century American showman The past month saw...
July 07,2016 READ MORE
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A Combined Effort is the Need of the Hour
CSR is not a new concept in India. It has one of the oldest traditions of CSR. In...
July 04,2016 READ MORE
Bridging the Supply-Demand Gap in the PR Industry Today
If there is one thing that ails the all buoyant and ever ebullient Public Relations community in India...
June 20,2016 READ MORE
Dealing with a Difficult Client
All of us must have dealt with and spent uncountable hours regaling others with some not-so-nice episodes with...
May 19,2016 READ MORE
From Dearth of Mentoring To Reverse Mentoring: Finding Yourself the Right PR Mentor
For all the millennial PR professionals out there, we have all atleast once felt the pressure that our profession...
May 05,2016 READ MORE
The Start-Up story in India; and What PR Does to it!
India is at the threshold of an accelerated growth and it is believed that this growth will be...
April 24,2016 READ MORE
Caution, Creativity Ahead
Creativity is often described as the life blood of public relations. It is at the core of big...
April 23,2016 READ MORE
PR – the Frank Underwood Way?
“If you don’t like the way the table is set, then turn the table over” – said Frank...
April 22,2016 READ MORE
You can’t kill a story!
Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when...
April 19,2016 READ MORE
The Blindfolded Plunge
Today, entrepreneurship has become cool. Driven by aspirational case studies, an increased acceptance of family and society of...
April 16,2016 READ MORE
Sutras for a Perfect Pitch
“We are pretty impressed with your proposal. Let us meet again to discuss the details and freeze the...
April 15,2016 READ MORE
PR 3.0 starring Chief Reputation Officer!
In customer directed “Public Relations 3.0”, Chief Reputation Officer (CRO) is a treat to watch, even in the...
April 14,2016 READ MORE