Boost your message
In an era of digital information overload, it is easy for the audience to miss important communications –...
September 13,2019 READ MORE
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Crisis Communications
It is critical that organisations today realise that crisis management has two very strong aspects, operations and communication....
September 13,2019 READ MORE
Why SABERA?
Circa October 2005, CEO Helpage India, Mathew Cherian, through an interview on a popular FM channel with Simply...
September 13,2019 READ MORE
Gearing up for PR of the future
PR professionals today require a broader range of skills – way more than press release writing, client management...
September 09,2019 READ MORE
How some reputed technology brands have leveraged PR very effectively?
The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting...
September 06,2019 READ MORE
To the first thought – Tufuo!
When in school, there is always only one God. The class teacher, especially in early years. If the...
September 05,2019 READ MORE
Seven things I would tell my younger self at the start of my career in PR
Around six years ago, I started working as a PR professional. It has been a great journey and...
September 02,2019 READ MORE
Stringing stringers along
So I happened to attend a gathering of associates in Delhi, recently. Let me explain the term ‘associates’....
September 02,2019 READ MORE
Forming the habit of looking inside
Whenever things do not go as we want, we either fear or try to flee the situation. And...
August 30,2019 READ MORE
What is the Influence of Influencers?
Are the new age influencers able to contribute towards fulfilling the campaign’s objective? Are they skilled enough to...
August 30,2019 READ MORE
Media Ambassadors
My previous article was on Brand Ambassadors while this article is an extension of the same but talks...
August 30,2019 READ MORE
DoDo
Have you heard of the Dodo? It was a huge and heavy bird that ran too slow and...
August 29,2019 READ MORE