Open Canvas June 13,2019
An inevitable by-product of being in the public spotlight is that your brand is likely to also face some onslaught by competition or consumers. Often, the good publicity is something your consultancy partner teams...
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Crisis in a corporate can erupt any time and it usually arrives without any warning. One should not...
December 14,2018 READ MORE
I was one of the forty thousand who turned up at the Ikea store on the day of...
August 13,2018 READ MORE
The primary task entrusted upon a PR resource is to keep a company’s image clean and positive and,...
August 08,2018 READ MORE
Most seasoned PR professionals take great pride in listing the crises they have managed. More often than not...
July 30,2018 READ MORE
At least three major brands are facing unique Public Relations challenges in India this year. These are ICICI,...
July 03,2018 READ MORE
Last many years of expertise in managing communications for corporate houses has taught me how significant an appropriate...
February 28,2018 READ MORE
It has been more than a month that the most sensational publicist of the world expired. And yet,...
February 05,2018 READ MORE
Last month, India’s low-cost airline IndiGo landed itself in the middle of a Public Relations disaster, which dented...
December 12,2017 READ MORE
One cannot save a boat once it begins to sink. RMS Titanic, a ship that was known as...
November 15,2017 READ MORE
Dear Aditya, I’m writing to you as a fan of brand Indigo and an admirer of someone of...
November 09,2017 READ MORE
During a crisis, PR consultancies may often be asked to stop or alter a story. The long held...
April 21,2017 READ MORE
This column has been in the freezer for over two months. This was part of the original series...
February 20,2017 READ MORE