Public Relations – A vital component in Marketing Strategy
The term Marketing Communications has been coined as an outcome of the combination of Marketing and Public Relations,...
August 15,2018 READ MORE
Public Relations
Psychoanalysis of a parliamentary hug: There are many facets to Rahul Gandhi’s gimmick
Did Rahul Gandhi boost his reputation when he hugged Prime Minister Narendra Modi after his fiery speech against...
July 24,2018 READ MORE
Public Relations for start-ups
Corporate sector has never ever been so open, agile and vibrant, the way we see it now. Modern...
July 18,2018 READ MORE
Public Relations and Corporate Communications – two sides of the same coin?
Coming from a pure Operations background, the world of Public Relations (PR) and Media seemed glitzy and glamorous...
July 11,2018 READ MORE
Is traditional PR fading in the digital era?
The emergence of digital era and the evolution of internet, have dramatically revolutionised functioning across the industries. Naturally...
July 04,2018 READ MORE
Why companies need a bad news strategy and brand management pre-nups
At least three major brands are facing unique Public Relations challenges in India this year. These are ICICI,...
July 03,2018 READ MORE
Talent: the growth currency for the Public Relations business
Recent reports have indicated that the Public Relations business is slated to have a worldwide revenue of around...
June 21,2018 READ MORE
PR through the lens of the fourth industrial revolution
A few years ago, there was a film by a leading Indian telecom company, which featured the birth...
June 19,2018 READ MORE
Why can’t governments take pride in how they communicate?
It’s been a week of drama and action in Delhi, with former and present civil servants letting their...
June 18,2018 READ MORE
The humor that keeps us going
In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job...
June 15,2018 READ MORE
Nine actions and attitudes that undermine global communication programmes
I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and...
June 13,2018 READ MORE
How is Advertising different from Public Relations
Public Relations and Advertising are two major tools for promoting products and services offered by the company. Advertising is a...
June 13,2018 READ MORE