A week of milestones and gratitude for the Trust
As we embrace another summer with scattered showers, atleast in this part of the world (Gurgaon), I’m reminded...
June 11,2018 READ MORE
Public Relations
Is it worth hiring a Public Relations firm?
In the present era, there is a huge noise in the market as there are several competitors competing...
June 08,2018 READ MORE
Long live the Public Relations professional
It is the year 2025, in a public relations firm. What do you see around you? The same...
June 08,2018 READ MORE
Why does IndiGo no longer take pride in its reputation?
This particular column is not just about a personal experience but also a mirror to a brand that...
June 04,2018 READ MORE
Taking pride in what we can learn from our crafty politicians
Twice, every five years and I have been doing this since 2008, I fly to my home-town, Mangalore...
May 21,2018 READ MORE
Ethics and Public Relations
Very often, we as PR professionals, are labelled as a not-so-serious lot who are controlled by the wishes...
May 16,2018 READ MORE
The talent crisis is looming large
There is a talent crisis looming large in several fields and Public Relations in India is certainly one...
May 14,2018 READ MORE
My first year as a Public Relations entrepreneur
It’s true – the adage that we have nothing to fear but fear itself. It took me the...
May 11,2018 READ MORE
High time for PRCAI and Editors Guild of India to meet!
A couple of weeks ago the Editors Guild of India during its election brought in for the first...
May 07,2018 READ MORE
What can Public Relations expect from AI? What do we want from AI?
Let’s start with the first question and look into the crystal ball — always a dicey situation when...
May 04,2018 READ MORE
Truth, Intelligence and Profit are the core of Public Relations
At the tenth World Public Relations Forum – probably the most diverse and reputed Public Relations gathering in...
April 23,2018 READ MORE
IndiGo proves the customer is not always right … and it may be right in doing so
I would not mind beginning with a joke as I discuss IndiGo Airlines this week. In fact, two...
April 17,2018 READ MORE