Flawed hero worship
Ranbaxy – A brand that caught my attention when one of my relatives, closely associated with the pharma...
November 07,2019 READ MORE
Mitu Samar
Are you practicing Picasso’s way?
Picasso lived to be 91 years old i.e. approximately a total of 33,035 days. He created his first...
October 24,2019 READ MORE
Lessons from the ‘Being’ Franchise on reputational wealth
After a regular day at work, I received a call from an old friend on my way back...
October 17,2019 READ MORE
Time to up your Reputation quotient?
Oh yes! It’s a small world, as the most pertinent conversations can happen in unexpected situations. Recently, I...
October 10,2019 READ MORE
What keeps brands alive?
How many of you know about this salt brand that went by the name ‘Captain Cook’? It used...
October 03,2019 READ MORE
Lessons from ONGC Fire: Build and engage brand advocates
The layers of fire at ONGC’s oil and gas processing complex at Uran near Navi Mumbai on September...
September 19,2019 READ MORE
Lessons from ONGC Fire – Empathy brings credibility
While scrolling through my twitter timeline a few days back, I happened to read about this tragic incident...
September 12,2019 READ MORE
The Reputation Rangers: Visibility and Authenticity
In one of my media training sessions, the country head of a company remarked, “While I agree we...
September 05,2019 READ MORE
Company Personified
Recently, at a reputation management workshop in a Maharatna company, I made some of the participants research and...
August 29,2019 READ MORE
The luxurious controversy
A few weeks back, Twitter was on fire with many tweets sharing the #TheRahulBoseMoment – a controversial play...
August 22,2019 READ MORE
What’s your story?
As a young girl, I had to be really coaxed into eating my meals and going to bed...
August 14,2019 READ MORE
Are you from Jhumri Telaiya?
Recently I met a few of my friends and as usual, it was super fun with loads of...
August 08,2019 READ MORE