Corporate Social Responsibility – An asset to reputation during crucial periods
I came across an article recently, regarding the CSR spend by India Inc., pegged at an average of...
February 13,2020 READ MORE
Mitu Samar
Mindful Engagement – The Key to Crisis Management
A recent piece of news that caught my attention was that the Chairman and CEO of Edelweiss, Rashesh...
February 06,2020 READ MORE
The Ola Driver Incentive Move: Actions Speak Louder than Words
Ola recently revamped its pay-out structure to make incentives clear and transparent for its drivers. According to the...
January 31,2020 READ MORE
Responding to criticism the Amazon way
Recently Amazon hosted a mega event hosted for Micro, Small and Medium Enterprises (MSMEs) to talk about the...
January 23,2020 READ MORE
The Cyrus Mistry case: A beacon of hope for external leadership
Off late, the Cyrus Mistry – Tata Group case got me thinking about the plight and future of...
January 16,2020 READ MORE
With great power comes greater responsibility
I was reading a research paper, which claimed that almost 50% of a company’s reputation is attributed to...
January 09,2020 READ MORE
Reputation Building: A little goes a long way
I recently ordered a microwave oven for my office from Amazon. Since we were facing some challenges in...
December 19,2019 READ MORE
Public Criticism – Crisis or Opportunity?
How we deal with criticism also decides how we are perceived as human beings. The same stands true...
December 12,2019 READ MORE
Art of Subtle Messaging – The Bajaj Chetak Campaign
Bajaj recently unveiled a new electric scooter model, the “Chetak.” The launch was covered across top auto magazines...
December 05,2019 READ MORE
Leverage your employee as your brand ambassador
Observing the whistle-blower complaint and reputational challenges thereof for Infosys, I recently wrote an article in Mint on...
November 28,2019 READ MORE
Covering the lost ground
The recent lawsuit filed against Boeing, one of the largest aircraft manufacturers has once again revived conversations around...
November 21,2019 READ MORE
What’s your CVV Code?
Recently I was speaking at a forum with a room full of women aspiring to join boards as...
November 14,2019 READ MORE