PR professionals need to be seated in the boardroom – but are we ready?
Those who don’t know about Shirley Chisholm, here is a quick background. She was a woman of many...
July 29,2019 READ MORE
Pratishtha Kaura
How brands evoke patriotism on Independence Day
The month of August spreads a streak of patriotism over India. Brands understand these emotions and with their...
August 29,2017 READ MORE
Lessons from #NuggsForCarter
“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The...
May 18,2017 READ MORE
Lifestyle 2.0: How lifestyle brands are leveraging technology for consumer outreach
Technology in today’s times, is transcending the way we live to the way companies communicate and engage with...
October 19,2016 READ MORE
The changing face of news – From live telecast to live stream
Once upon a time, there was a TV set. We used to sit and stare into it and...
September 30,2016 READ MORE
Five Major Communication Learnings from the Udta Punjab Episode
‘There’s no such thing as bad publicity’ Phineas T. Barnum, the 19th century American showman The past month saw...
July 07,2016 READ MORE
From Dearth of Mentoring To Reverse Mentoring: Finding Yourself the Right PR Mentor
For all the millennial PR professionals out there, we have all atleast once felt the pressure that our profession...
May 05,2016 READ MORE
With digital audiences increasing, is the media relations dead?
The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook...
March 28,2016 READ MORE
So, what’s there in a name? Everything
“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The...
February 25,2016 READ MORE