Leaders and employee commitment
A recent news highlighted communication from Google’s CEO to the employees – which brought to the forefront, important...
August 24,2017 READ MORE
Shree Lahiri
Business Founders and the Power of CSR
It’s a fact that founders or business owners now know that the corporate world has more power than...
August 18,2017 READ MORE
Who is accountable for business reputation?
Reputation is critical to corporate success. High-profile companies are more likely to perform better – attract good talent,...
August 17,2017 READ MORE
Reputation rising: no easy job for founders
Recently when the churning happened in Uber, it climaxed with the resignation of Uber’s co-founder Travis Kalanick –...
August 11,2017 READ MORE
What can harm the reputation of a young organisation?
Reputation is one of the biggest and most important assets a company has. When a company’s positive stories...
August 08,2017 READ MORE
Cultivating that ‘Big Idea’
What’s the Big Idea for founding businesses? Every founder has that ‘big idea – that leads often down...
August 03,2017 READ MORE
Building a reputation when starting up
“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what...
August 01,2017 READ MORE
Being customer-centric & stakeholder-centric can change the game
Today, while checking Twitter, I noticed #Swiggy was trending and the story unfolding was – “Whistleblowers Blow up...
July 27,2017 READ MORE
Battling for the consumer’s mind: Positioning & Reputation
Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique...
July 25,2017 READ MORE
Measuring Reputation
We can say that measurement of corporate reputation depends on an assessment of the consumer’s trust in the...
July 19,2017 READ MORE
Top Corporate Communication Teams’ Day-Out
The Reputation Today list of India’s 30 Top Corporate Communication Teams – 2017 was released in the first...
July 13,2017 READ MORE
Reputation and Marketing: two sides of the same coin!
Public Relations and Marketing are often thought of as two sides of the same coin – they both...
July 11,2017 READ MORE