Building a reputation when starting up
“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what...
August 01,2017 READ MORE
Shree Lahiri
Being customer-centric & stakeholder-centric can change the game
Today, while checking Twitter, I noticed #Swiggy was trending and the story unfolding was – “Whistleblowers Blow up...
July 27,2017 READ MORE
Battling for the consumer’s mind: Positioning & Reputation
Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique...
July 25,2017 READ MORE
Measuring Reputation
We can say that measurement of corporate reputation depends on an assessment of the consumer’s trust in the...
July 19,2017 READ MORE
Top Corporate Communication Teams’ Day-Out
The Reputation Today list of India’s 30 Top Corporate Communication Teams – 2017 was released in the first...
July 13,2017 READ MORE
Reputation and Marketing: two sides of the same coin!
Public Relations and Marketing are often thought of as two sides of the same coin – they both...
July 11,2017 READ MORE
The reputation effect on marketing
I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong...
July 06,2017 READ MORE
Can organisations market good reputation?
When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation...
July 04,2017 READ MORE
Tribute to Fathers, Cricket and Yoga
It was Father’s Day last weekend and quite noticeably brands, joined in the flood of affection let loose...
June 29,2017 READ MORE
Designing a Newsletter
Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a...
June 27,2017 READ MORE
Words can engage, words can enchant
Consider the word ïllustration – it aims to create expressive images that effectively convey specific information. Come to...
June 15,2017 READ MORE
Letters to the editor – a good PR tool
It may not strike you immediately, but a letter to the editor can make a powerful impact in...
June 13,2017 READ MORE