The reputation effect on marketing
I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong...
July 06,2017 READ MORE
Shree Lahiri
Can organisations market good reputation?
When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation...
July 04,2017 READ MORE
Tribute to Fathers, Cricket and Yoga
It was Father’s Day last weekend and quite noticeably brands, joined in the flood of affection let loose...
June 29,2017 READ MORE
Designing a Newsletter
Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a...
June 27,2017 READ MORE
Words can engage, words can enchant
Consider the word ïllustration – it aims to create expressive images that effectively convey specific information. Come to...
June 15,2017 READ MORE
Letters to the editor – a good PR tool
It may not strike you immediately, but a letter to the editor can make a powerful impact in...
June 13,2017 READ MORE
Going green: the ‘environment’ way…
Just realised that half the year has rolled by…and the month of June ushered in World Environment Day...
June 08,2017 READ MORE
Power messaging refines communications strategy
The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your...
June 07,2017 READ MORE
Using live video to engage customers
Suddenly it looks like there is no credibility gap whatsoever, as far as videos are concerned. And, brands...
June 01,2017 READ MORE
Blogs: creating corporate reputation that’s ‘real’
What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what...
May 30,2017 READ MORE
New ways of employee and consumer engagement
Remember the Flipkart’s ad series that features ‘kids as adults’, which actually was a huge hit! This struck...
May 25,2017 READ MORE
Sleep-less, joy-less…are we over-engaged?
Are we over-burdened with the taxing times? Are we getting caught up in the hurly-burly of the real...
May 19,2017 READ MORE