Shree Lahiri, Author at Reputation Today

Features July 19, 2017

Measuring Reputation

We can say that measurement of corporate reputation depends on an assessment of the consumer’s trust in the brand. Then follows the question: can it…

Features July 13, 2017

Top Corporate Communication Teams’ Day-Out

The Reputation Today list of India’s 30 Top Corporate Communication Teams – 2017 was released in the first week of May. And, as a sequel,…

Features July 11, 2017

Reputation and Marketing: two sides of the same coin!

Public Relations and Marketing are often thought of as two sides of the same coin – they both involve communicating and promoting an organisation to…

Engaging Strokes July 6, 2017

The reputation effect on marketing

I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong in association with Naukri.com and noticed that…

Features July 4, 2017

Can organisations market good reputation?

When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation from the perspective of customers, prospective customers,…

Engaging Strokes June 29, 2017

Tribute to Fathers, Cricket and Yoga

It was Father’s Day last weekend and quite noticeably brands, joined in the flood of affection let loose on fathers. We all know that a…

Features June 27, 2017

Designing a Newsletter

Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a newsletter will obviously depend on its readers….

Engaging Strokes June 15, 2017

Words can engage, words can enchant

Consider the word ïllustration – it aims to create expressive images that effectively convey specific information. Come to think of it, brands do this to…