Earned media or paid media?
Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with...
May 17,2017 READ MORE
Shree Lahiri
Celebrating commitment, enhancing environment-focused initiatives
When I logged on to my laptop, on May 1, Google had me engaged as the doodle immediately...
May 11,2017 READ MORE
Managing negative PR
Have you ever experienced public criticism or a PR disaster? Business owners should always be prepared to deal...
May 09,2017 READ MORE
Internal communication influences corporate culture
Communication is one area that business leaders should attach great importance to. When we generally talk about communication,...
May 04,2017 READ MORE
Shifting to good experiences…
The environment today is replete with malls, e-retailers trying to grab our attention, as we are assailed with...
May 01,2017 READ MORE
Writing a successful media pitch
Pitching a story to the media is no easy task. It involves a lot – it’s about building...
April 27,2017 READ MORE
Writing a PR Speech
A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it...
April 19,2017 READ MORE
Election season provides daily lessons in PR
There are sweeping statements made by political leaders, almost on a daily basis. The US President Donald Trump...
April 12,2017 READ MORE
April: abuzz with amusing antics!
April is the cruelest month, according to T S Eliot, who wrote these famous opening lines to his...
April 07,2017 READ MORE
New beginnings, new hope springs…
Time now for new beginnings … as India gets festive for New Year, country-wide. There was a string...
March 30,2017 READ MORE
Avoid saying ‘No Comments’
Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news....
March 28,2017 READ MORE
Trendy Wednesdays, Electric Thursdays & Premium Fridays
What can retailers do to engage customers? Lots, as it’s pretty obvious today. The real challenge for marketers,...
March 23,2017 READ MORE