Shree Lahiri, Author at Reputation Today

Features December 28, 2016

Developing a PR Plan for the New Year

The New Year is a time for assessment, goal-setting and strategic planning; this goes for most businesses today. And, when it comes to PR, this…

Engaging Strokes December 27, 2016

Catch Santa if you can!

It’s that time of the year when Xmas magic is stealing upon us. “#Are you ChristmasReady?” questioned an ad by housejoy.in, who are into the…

Features December 22, 2016

How can PR help restore brand perception?

We live in an ‘instant’ society today – times that are dominated by everything ‘instant’. The social media is a constant presence and ‘breaking news’ is a norm….

Engaging Strokes December 20, 2016

Exciting times ahead, with AI, AR and VR

I had read last week that Facebook was developing artificial intelligence (AI) to flag offensive live videos. If we remember, Facebook got entwined in a…

Features December 13, 2016

Promoting Festivals through Social Media

Festive season kicked off a few months ago, and for many in India, festivals are a lifestyle. During festivals, it’s common to see various social…

Engaging Strokes December 9, 2016

A Legacy created and some December delights

The first week of December was spent in mourning with the passing away of Tamil Nadu Chief Minister J Jayalalithaa. There was public exhibition of sheer grief…

Features December 6, 2016

Rebranding: The Role of PR

Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better is the impact on its bottomline. Brands…

Engaging Strokes December 2, 2016

Un-engaged: creating waves of discontent

Sometimes, ‘un-engaging’ activities can boomerang, taking a brand many steps backwards. Recently, an unusual marketing stunt caught my eye, which incidentally, bombed. A skating rink…

Features November 29, 2016

How to enhance Employee Engagement?

Employee engagement remains an important issue facing companies today. Employee engagement is critical because “engaged employees” are more committed and productive. If employees truly are…