Urban chaos – the need for constant communication
The midnight fire at an eatery in Kamala Mills compound on December 28 is a grim reminder of...
January 03,2018 READ MORE
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Five Stories that gave Hope in 2017
As we end the year, there are many lists and recaps that we come across. But if you...
December 28,2017 READ MORE
The Secrets of ‘Pre-brand’; the Land that Marketing Forgot
Countless books have been written about the subject, there are MBAs who are dedicated to it, billion dollar...
December 27,2017 READ MORE
2018, dawn of a new era for Public Relations!
2017 is virtually in the rear view mirror now. It flew so fast (I guess we say this...
December 20,2017 READ MORE
How the millennial workforce is redefining contours of employee communication
Prolific author and employee engagement coach David Zinger says that “Employee engagement is the art and science of...
December 13,2017 READ MORE
Crystal Ball Gazing
The Public Relations and communications business is evolving and evolving at a faster pace than most others, owing...
December 08,2017 READ MORE
An open letter to those keen to enter the Communications Business
Dear Communication Consultant Welcome to an exciting journey of being part of the Communications’ Business. It’s a fun...
December 07,2017 READ MORE
Does AI play an important role in designing campaigns?
The Public Relations business is in line for a serious Artificial Intelligence (AI) upgrade. Leveraging AI into Public Relations is...
December 06,2017 READ MORE
Is Public Relations still relevant?
With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media,...
December 01,2017 READ MORE
Humare Zamaane Main…
The influence of the phrase Humare Zamaane Mein has been part of many conversations amongst our peer groups, families, news...
November 29,2017 READ MORE
The Dragon of Culture
In the summer of 2017, many Indians and people across the world were exasperating as to why the...
November 27,2017 READ MORE
Genesis Burson-Marsteller at 25: A Journey, An Institution
It all started when two women, wanting to make a difference, crossed paths. A chance conversation, a brainwave...
November 23,2017 READ MORE