Is Public Relations still relevant?
With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media,...
December 01,2017 READ MORE
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Humare Zamaane Main…
The influence of the phrase Humare Zamaane Mein has been part of many conversations amongst our peer groups, families, news...
November 29,2017 READ MORE
The Dragon of Culture
In the summer of 2017, many Indians and people across the world were exasperating as to why the...
November 27,2017 READ MORE
Genesis Burson-Marsteller at 25: A Journey, An Institution
It all started when two women, wanting to make a difference, crossed paths. A chance conversation, a brainwave...
November 23,2017 READ MORE
Being part of a professional community is the need of the day
Public relations is a fast-moving business. Our practice is characterised by constant change and there’s a persistent need...
November 22,2017 READ MORE
Meet your new compliance officers, all 500 million of them!
Nearly half the Indian population will own a smartphone by 2018, according to the latest figures from industry...
November 21,2017 READ MORE
Garbage In, Garbage Out!
For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes,...
November 17,2017 READ MORE
My PRovoke17 Experience
The announcement of my name still reverberates in my ears, when the winner of Ace Business Communicator award...
November 16,2017 READ MORE
Roadmap for Start-ups to Excel at Issues and Crisis Management
One cannot save a boat once it begins to sink. RMS Titanic, a ship that was known as...
November 15,2017 READ MORE
Difficulty of RESET
I am at the cusp of embarking on an exciting journey in my professional life, having spent nearly...
November 13,2017 READ MORE
Pros and Cons of Social Media
One of the most revolutionising moments in the 21st century has been the worldwide accessibility to the Internet....
November 09,2017 READ MORE
Let’s grow the Inclusive Economy
An ‘inclusive economy’ ensures that opportunity and security are equitably distributed for all. It’s a topic we explore...
November 08,2017 READ MORE