PR is not an OTC drug
Public Relations has come a long way ever since the first Press Release was issued on October 28,...
October 26,2017 READ MORE
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Keeping company’s vision alive through communication objectives
As I concluded my week-long induction program at Reverie Language Technologies I was deeply moved and stirred by...
October 24,2017 READ MORE
Decoding Luxe of the billion-dollar Diwali season
“Let there be light,” and there was light. Diwali, a festival of lights, a festival of Lakshmi and...
October 18,2017 READ MORE
On Purpose Consulting – Communicating to drive social change in India
India does not need another generalist consultancy. The market is cluttered with global and independent consultancies with undifferentiated...
October 17,2017 READ MORE
In the digital age, employees are the best brand ambassadors
There are close to 15.50 lakh registered companies in India, including 19,000 start-ups. These days many companies have...
October 11,2017 READ MORE
Communication in Death
Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died...
October 06,2017 READ MORE
Fulcrum of my perceptions with The Fulcrum Awards
I got introduced to public relations by accident in 1997. My professional journey helped me traverse many roles,...
October 04,2017 READ MORE
New business is everyone’s business
Business development is and should be a key function for any corporate entity. It’s important to continuously generate...
September 27,2017 READ MORE
Lessons in PR from the Infosys saga
The Infosys saga has been unfolding in the media in recent months like a typical saas bahu serial...
September 21,2017 READ MORE
News comes with an immediate expiry date
Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why...
September 20,2017 READ MORE
What Communication in the UAE looks like?
A friend of mine visited Abu Dhabi recently. She was invited by a leading firm for a high profile pitch....
September 15,2017 READ MORE
Government: The new PR hive
An article published recently caught my eye. It spoke of how the government was considering taking on board...
September 13,2017 READ MORE