Views Archives - Page 102 of 105

Views July 13, 2016

Lines are blurring and the canvas is fast changing: The time for PR is now!

There is no better time for the PR industry to come out of its slumber and take advantage of the way the communication landscape is…

Views July 7, 2016

Five Major Communication Learnings from the Udta Punjab Episode

‘There’s no such thing as bad publicity’ Phineas T. Barnum, the 19th century American showman The past month saw a head-spinning conversation originating around an upcoming…

Views July 4, 2016

A Combined Effort is the Need of the Hour

CSR is not a new concept in India. It has one of the oldest traditions of CSR. In the past the rich merchants have been…

Views June 20, 2016

Bridging the Supply-Demand Gap in the PR Industry Today

If there is one thing that ails the all buoyant and ever ebullient Public Relations community in India is a great dearth of talent. A…

Views May 19, 2016

Dealing with a Difficult Client

All of us must have dealt with and spent uncountable hours regaling others with some not-so-nice episodes with an unfair client. In fact, sometimes these…

Views May 5, 2016

From Dearth of Mentoring To Reverse Mentoring: Finding Yourself the Right PR Mentor

For all the millennial PR professionals out there, we have all atleast once felt the pressure that our profession brings in. From preparing multiple coverage reports…

Views April 24, 2016

The Start-Up story in India; and What PR Does to it!

India is at the threshold of an accelerated growth and it is believed that this growth will be led by the new set of passionate…

Views April 23, 2016

Caution, Creativity Ahead

Creativity is often described as the life blood of public relations. It is at the core of big programmes, it wins awards for practitioners and…

Views April 22, 2016

PR – the Frank Underwood Way?

“If you don’t like the way the table is set, then turn the table over” – said Frank Underwood. This is by far one of…

Views April 19, 2016

You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…