Save little hearts … Give life a chance!
It is World Heart Day on Sept 29th – a day to create awareness about heart issues. This...
September 08,2017 READ MORE
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Storytelling and Communications
American poet Muriel Ruykeser once said, “The world is not made of atoms. The world is made of...
September 05,2017 READ MORE
Countering fake news and the rest
Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and...
August 29,2017 READ MORE
How brands evoke patriotism on Independence Day
The month of August spreads a streak of patriotism over India. Brands understand these emotions and with their...
August 29,2017 READ MORE
PR Strategists – Beware of gorging on Market Research!
At the beginning of my career in Public Relations, in Europe, market research was considered the ‘Swiss Army...
August 25,2017 READ MORE
Paid editorial spaces for corporates … Sure, why not?
There has been a lot of debate on whether paid/surrogate spaces for Corporates in various editorial sections of...
August 22,2017 READ MORE
Of Decoding Luxe and busting luxury myths
A few years back when I was editing a luxury supplement I realised that in the luxury brands...
August 16,2017 READ MORE
Meet deadlines to hit headlines
Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do...
August 10,2017 READ MORE
Creativity, the soul of communication
If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication...
August 09,2017 READ MORE
Shouting ethics in a crowded boardroom
When you witness billion dollar organisations come crashing down because they made a series of ethical errors, you...
August 02,2017 READ MORE
Can Public Relations help in driving sales?
Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the...
July 28,2017 READ MORE
Holistic communications are vital to achieve social legitimacy
It is said that the lines between marketing and public relations are blurring. New media technology has brought...
July 26,2017 READ MORE