PR Strategists – Beware of gorging on Market Research!
At the beginning of my career in Public Relations, in Europe, market research was considered the ‘Swiss Army...
August 25,2017 READ MORE
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Paid editorial spaces for corporates … Sure, why not?
There has been a lot of debate on whether paid/surrogate spaces for Corporates in various editorial sections of...
August 22,2017 READ MORE
Of Decoding Luxe and busting luxury myths
A few years back when I was editing a luxury supplement I realised that in the luxury brands...
August 16,2017 READ MORE
Meet deadlines to hit headlines
Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do...
August 10,2017 READ MORE
Creativity, the soul of communication
If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication...
August 09,2017 READ MORE
Shouting ethics in a crowded boardroom
When you witness billion dollar organisations come crashing down because they made a series of ethical errors, you...
August 02,2017 READ MORE
Can Public Relations help in driving sales?
Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the...
July 28,2017 READ MORE
Holistic communications are vital to achieve social legitimacy
It is said that the lines between marketing and public relations are blurring. New media technology has brought...
July 26,2017 READ MORE
Are we media ready?
“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when...
July 21,2017 READ MORE
The future is calling, where are you?
In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact...
July 20,2017 READ MORE
Mastering the Art of Managing Media Interviews
Media Interviews are often the bane of any spokesperson in most companies, since they have to be on...
July 18,2017 READ MORE
Dummies Guide to Redundancies
Chances are, if you haven’t recently crawled out from under a rock, you’ve heard the Tech Mahindra audio...
July 14,2017 READ MORE