Views Archives - Page 104 of 105

Views February 25, 2016

What journalists can learn from communications firms

Four and a half years ago, I left journalism to join the communications industry. Recognising early that audiences needed to be engaged differently, MSLGROUP hired…

Views February 25, 2016

So, what’s there in a name? Everything

“Some are born great, some achieve greatness and some hire public relations officers.” – Daniel J. Boorstin The quote very beautifully explains the job of…

Views February 22, 2016

Paid Content – Overthrow of PR?

Change is constant and the public relations industry is not bereft of it. PR dimensions have been through subsequent overhauling. What probably began as a…

Views February 21, 2016

Food as a Form of Communication

When we say ‘communication’ to a Communication professional, the things that come to our mind are strategy, key messages, thought leadership, brand PR, presentations et…

Views February 20, 2016

Why Communications Training for Communicators?

Why Communications Training for Communicators? So we can practice what we preach. Oh, those endless press releases, speaking to journalists, coordinating events, generating online and…

Views February 19, 2016

The PR measurement conundrum – ROI or ROO!

In most of the recent communication conferences that I attended, one common banter that I have heard taking precedence over all others, has been around…

Views February 17, 2016

Empowering PR Writing: The Management Dynamic

Writing well is important in any job, but it is crucial to the conduct of professional public relations. To write well for PR purposes –…

Views February 16, 2016

Building Relationship with Media

The presence of the mass media has two main functions which are related to the economy and communications. To support the functions of communication, mass…

Views February 12, 2016

Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…

Views February 10, 2016

Networking Not-working!

The PR-person networks. The salesperson networks. The PR-person is a salesperson as well. Never mind whether you are selling soap shop to shop, an insurance…