Are we media ready?
“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when...
July 21,2017 READ MORE
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The future is calling, where are you?
In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact...
July 20,2017 READ MORE
Mastering the Art of Managing Media Interviews
Media Interviews are often the bane of any spokesperson in most companies, since they have to be on...
July 18,2017 READ MORE
Dummies Guide to Redundancies
Chances are, if you haven’t recently crawled out from under a rock, you’ve heard the Tech Mahindra audio...
July 14,2017 READ MORE
Communication in times of social media
The evolution of media is both interesting and frightening. Interesting, because in my mind, media is the reflection...
July 12,2017 READ MORE
Small circle of PR is becoming smaller
In the 1990s, at the beginning of my PR career, brands dedicated themselves to communicating with and engaging...
July 07,2017 READ MORE
Experience has always called the shots
The Grand Bazaar, or Al-Madina Souk is one of the oldest and most difficult to navigate marketplaces in...
July 05,2017 READ MORE
The Real Pull Communication
It’s time to redefine push and pull communications. These aren’t new concepts, but may mean new things in...
June 30,2017 READ MORE
Reputation: An important ingredient for every brand
In this present day and age, the success of any brand is based on the reputation it carries...
June 28,2017 READ MORE
Communication for Peace & War
Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel...
June 23,2017 READ MORE
The Walrus & the Carpenter in the age of fake news
“The time has come,” the Walrus said, “To talk of many things: Of shoes.. and ships.. and sealing-wax.....
June 22,2017 READ MORE
The rise of Online Reputation Management
Gone are the days when just word of mouth and print media coverage were the custodians of reputation...
June 21,2017 READ MORE