Fulcrum of my perceptions with The Fulcrum Awards
I got introduced to public relations by accident in 1997. My professional journey helped me traverse many roles,...
October 04,2017 READ MORE
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New business is everyone’s business
Business development is and should be a key function for any corporate entity. It’s important to continuously generate...
September 27,2017 READ MORE
Lessons in PR from the Infosys saga
The Infosys saga has been unfolding in the media in recent months like a typical saas bahu serial...
September 21,2017 READ MORE
News comes with an immediate expiry date
Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why...
September 20,2017 READ MORE
What Communication in the UAE looks like?
A friend of mine visited Abu Dhabi recently. She was invited by a leading firm for a high profile pitch....
September 15,2017 READ MORE
Government: The new PR hive
An article published recently caught my eye. It spoke of how the government was considering taking on board...
September 13,2017 READ MORE
Save little hearts … Give life a chance!
It is World Heart Day on Sept 29th – a day to create awareness about heart issues. This...
September 08,2017 READ MORE
Storytelling and Communications
American poet Muriel Ruykeser once said, “The world is not made of atoms. The world is made of...
September 05,2017 READ MORE
Countering fake news and the rest
Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and...
August 29,2017 READ MORE
How brands evoke patriotism on Independence Day
The month of August spreads a streak of patriotism over India. Brands understand these emotions and with their...
August 29,2017 READ MORE
PR Strategists – Beware of gorging on Market Research!
At the beginning of my career in Public Relations, in Europe, market research was considered the ‘Swiss Army...
August 25,2017 READ MORE
Paid editorial spaces for corporates … Sure, why not?
There has been a lot of debate on whether paid/surrogate spaces for Corporates in various editorial sections of...
August 22,2017 READ MORE