SURGE – Stories and Insights from India’s Leading CCO’s
Learning never stops. We should stay hands-on with emerging technologies, especially AI and digital tools to upskill. The...
August 28,2025 READ MORE
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PR in Healthcare & Pharma: Building Trust in a Regulated Industry
Healthcare isn’t just another sector—it’s deeply personal. It’s about people’s lives, their anxieties, their hopes. That’s why it...
August 27,2025 READ MORE
The unbelievable PR secrets that top Bollywood stars don’t want you to know
Most people think Bollywood fame is built on talent, charm and a bit of luck. The truth is...
August 27,2025 READ MORE
What Sales Will Look Like in 2035 – The New Language of Leadership
Sales has always been about relationships, persuasion, and trust. But by 2035, the function will have evolved into...
August 27,2025 READ MORE
Zelensky, Gandhi and the power of dressing down
When a journalist at the White House berated Ukrainian President Volodymyr Zelenskyy’s choice of attire amid discussions of...
August 13,2025 READ MORE
Wipe out the Jargon: A Wake-Up Call for Today’s Communication Professionals
In a lesser-known yet profoundly significant song, “Wipe Out the Jargon,” folk singer Susmit Bose encouraged listeners to...
August 13,2025 READ MORE
From Gut to Graphs: Why Communication Leaders Must Embrace AI-Driven Decision Making
That was one of the first pieces of advice I received as a young professional in communications. And...
August 13,2025 READ MORE
The Power of PR: Why Global Leaders Swear by It
The Power of PR: Why Global Leaders Swear by It Public relations aren’t just about press releases anymore....
August 13,2025 READ MORE
The Dark Side of Bollywood PR
Let’s not sugarcoat it. Public relations in Bollywood is big business, but it’s also a bit like trying...
August 13,2025 READ MORE
Career Heist
Career Heist is an empowering read for mid-level professionals who are at a crossroads and eager to take...
August 11,2025 READ MORE
Can Public Relations Really Generate Business Leads?
Public Relations (PR) has long been recognised for building awareness, credibility, and trust. Through earned media coverage, thought...
August 07,2025 READ MORE
How to get noticed by Bigg Boss casting team with great PR
Getting cast in India’s most sensational reality show, ‘Bigg Boss’ hosted by Salman Khan, is a dream for...
August 06,2025 READ MORE