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Life can take us on unexpected journeys, and for me, it all began with a move from Calcutta to Delhi. Settling into a new environment…

Data is the new oil and it has been at marketers’ fingertips for a while now, transforming the way businesses interact with customers, driving retention…

The rise of Artificial Intelligence (AI) has ushered in a new era for industries worldwide, and the field of communications is no exception. As AI…

Embrace innovative strategies that transcend traditional PR approaches to captivate audiences, engage stakeholders, and build meaningful relationships in today’s fast-paced and ever-evolving digital landscape. In…

In today’s fast-paced and interconnected world, effective communication has become more critical than ever. Public relations professionals play a crucial role in establishing and maintaining…

Effective communication lies at the heart of successful organisations. In today’s fast-paced and dynamic business world, having a well-structured and efficient approach to corporate communications…

As Microsoft CEO Satya Nadella puts it, technology is a double-edged sword: it can liberate the workforce and unleash creativity, but failure to adapt can…

Driven by my fascination with successful creators and their ability to construct thriving business models, I delved into the captivating story of Sharan Hegde, the…

“I joined my captain at the fall of the eighth wicket at the score of 140. Even as I walked towards the middle, I was…

“Ours is the most thankless profession.” Over the decades, the above line has been felt and / or mouthed by Public Relations practitioners every now…