Views

In today’s globalised world, where businesses are constantly striving to expand their reach and make their mark on diverse markets, an effective public relations (PR)…

Do you become transfixed when you discover something that’s just a little bit “off” but you can’t tell why? That’s how jargon led AI articles…

“The future is already here — it’s just not very evenly distributed.” – William Gibson. A decade ago, envisioning AI as a mainstay in public…

“The Pursuit of Reputation” is a thought-provoking and well-researched book that successfully argues for the critical role of reputation in modern society. It is a…

The Tech Whisperer is a book authored by Jaspreet Bindra, a prominent personality in the field of digital transformation and new age technology. Aptly named…

Come to think of it, there are many different exercises that a marketer needs to do to build and scale a brand.  Let me get…

In the fast-paced world of public relations, managing relationships is crucial for successful outcomes. However, PR executives often encounter one common challenge: ego clashes between…

In the realm of progress driven by innovation and technological strides, the recent Chandrayaan-3 launch by the Indian Space Research Organisation (ISRO) emerges as a…

Health care as a category has evolved and grown leaps and bounds that brands today are seeking differentiation in the market to be visible in…

Social media was once a novel way to connect with friends and family, and is now a crucial business tool, central to creating brand narratives…