The next decade is not just about AI; it is about our values & how we communicate it
Amidst all our chatter and obsession with Artificial Intelligence (AI), some of us wonder whether it is a...
October 08,2025 READ MORE
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The PRAXIS I regret not attending
As a school kid in the 1980s and early 1990s, whenever the ‘Ek Akela Iss Sheher Mein…’ song...
October 01,2025 READ MORE
Reflections on the PR Businesses and Tips for a Successful Career
While I have not spent my entire career in PR, my extensive experience in the business of communication...
October 01,2025 READ MORE
AI Threads: Where human judgement meets machine intelligence
In today’s rapidly evolving world of work, conversations about artificial intelligence (AI) often centre on automation, job replacement,...
September 24,2025 READ MORE
Fractional CMOs: A Smarter Way for Startups to Grow
Marketing Isn’t What It Used to Be There was a time when one person could run both sales...
September 24,2025 READ MORE
Telling India’s GCC Story: Shaping the Global Narrative
If you’ve been following India’s business story past few years, you’ve probably heard of Global Capability Centers (GCCs)....
September 18,2025 READ MORE
Awakening AI: Body Mind Consciousness Unfolding
For years, we pondered whether artificial intelligence could ever truly be conscious. We witnessed AIs mastering chess, composing...
September 18,2025 READ MORE
From Reels to Cultural Shifts: How Short-Form Content Redefines Trends.
In today’s swipe-driven world, short-form content has emerged as a cultural powerhouse. Platforms like TikTok, Instagram Reels, YouTube...
September 17,2025 READ MORE
Viewfinder A Memoir
Amol Palekar, the legendary actor, truly needs no introduction. I grew up watching his cult classic Golmaal and...
September 11,2025 READ MORE
India jhukega nahin
If you have spent even a few hours in a PR brainstorming session you know that words can...
September 10,2025 READ MORE
How AI, CSR and Storytelling are emerging as capabilities rewiring Communications
Walk into any communications huddle today and you’ll hear the same quartet playing on loop: AI, CSR, storytelling...
September 03,2025 READ MORE
Why Trump’s Nobel Peace Prize push is more PR spectacle than real diplomacy
The room went silent when American president Donald Trump made claims about intervention between India and Pakistan. The...
September 03,2025 READ MORE