From Reels to Cultural Shifts: How Short-Form Content Redefines Trends.
In today’s swipe-driven world, short-form content has emerged as a cultural powerhouse. Platforms like TikTok, Instagram Reels, YouTube...
September 17,2025 READ MORE
Views
Viewfinder A Memoir
Amol Palekar, the legendary actor, truly needs no introduction. I grew up watching his cult classic Golmaal and...
September 11,2025 READ MORE
India jhukega nahin
If you have spent even a few hours in a PR brainstorming session you know that words can...
September 10,2025 READ MORE
How AI, CSR and Storytelling are emerging as capabilities rewiring Communications
Walk into any communications huddle today and you’ll hear the same quartet playing on loop: AI, CSR, storytelling...
September 03,2025 READ MORE
Why Trump’s Nobel Peace Prize push is more PR spectacle than real diplomacy
The room went silent when American president Donald Trump made claims about intervention between India and Pakistan. The...
September 03,2025 READ MORE
SURGE – Stories and Insights from India’s Leading CCO’s
Learning never stops. We should stay hands-on with emerging technologies, especially AI and digital tools to upskill. The...
August 28,2025 READ MORE
PR in Healthcare & Pharma: Building Trust in a Regulated Industry
Healthcare isn’t just another sector—it’s deeply personal. It’s about people’s lives, their anxieties, their hopes. That’s why it...
August 27,2025 READ MORE
The unbelievable PR secrets that top Bollywood stars don’t want you to know
Most people think Bollywood fame is built on talent, charm and a bit of luck. The truth is...
August 27,2025 READ MORE
What Sales Will Look Like in 2035 – The New Language of Leadership
Sales has always been about relationships, persuasion, and trust. But by 2035, the function will have evolved into...
August 27,2025 READ MORE
Zelensky, Gandhi and the power of dressing down
When a journalist at the White House berated Ukrainian President Volodymyr Zelenskyy’s choice of attire amid discussions of...
August 13,2025 READ MORE
Wipe out the Jargon: A Wake-Up Call for Today’s Communication Professionals
In a lesser-known yet profoundly significant song, “Wipe Out the Jargon,” folk singer Susmit Bose encouraged listeners to...
August 13,2025 READ MORE
From Gut to Graphs: Why Communication Leaders Must Embrace AI-Driven Decision Making
That was one of the first pieces of advice I received as a young professional in communications. And...
August 13,2025 READ MORE