From buzz to boss moves in 2026: PR’s evolution in the AI era
If 2025 was the year the PR industry dipped its toes in the AI pool, 2026 is when...
February 05,2026 READ MORE
Views
Corporate communication and its importance in Businesses today
Corporate communication is communication activities of the entire company, and it touches advertising PR sales promotion IMC publicity...
February 05,2026 READ MORE
TV Advertising and how it is important
Introduction In America TV advertising especially cable advertising is at peak as companies like Pepsi Coke advertise heavily...
January 29,2026 READ MORE
Checklist for a Successful Market Debut
An Initial Public Offering (IPO) is an inflection point for any organization. It represents one of the most...
January 21,2026 READ MORE
Is Your B2B Organisation Ready for ABM Practices?
Most B2B organisations are not failing at Account-Based Marketing. They are failing the organisational test ABM exposes. Before...
January 21,2026 READ MORE
Reputation Is Built in the Moments No One Sees
People quit people, not companies. I have always believed this, not as a slogan, but as a lived...
January 21,2026 READ MORE
Political Advertising How it is changing
Political advertising has come about in a big way as in India Narendra Modi’s party of BJP advertised...
January 15,2026 READ MORE
The Emergence of Trans-Intelligence Storytelling: Where Human Intent and AI Converge
We are living through a subtle but profound shift in how stories are imagined, created and felt. Artificial...
January 08,2026 READ MORE
Pivot
Pivot is not a conventional business book, and that is precisely its strength. Written in a narrative form,...
January 06,2026 READ MORE
Your Brand Story Is Being Retold by AI. Are You Controlling the Script?
There’s a new storyteller in the room. It doesn’t work in your PR team. It doesn’t read your...
January 05,2026 READ MORE
Real-Time Reputation Management Will Be Non-Negotiable in 2026
By 2026, reputation will stand as a true competitive advantage, not merely a supporting element of brand value....
January 05,2026 READ MORE
Rollercoaster of Hope
Having enjoyed countless carefree roller-coaster rides at Imagicaa with my children, I never imagined the turbulence the company...
December 24,2025 READ MORE