Is Your B2B Organisation Ready for ABM Practices?
Most B2B organisations are not failing at Account-Based Marketing. They are failing the organisational test ABM exposes. Before...
January 21,2026 READ MORE
Views
Reputation Is Built in the Moments No One Sees
People quit people, not companies. I have always believed this, not as a slogan, but as a lived...
January 21,2026 READ MORE
Political Advertising How it is changing
Political advertising has come about in a big way as in India Narendra Modi’s party of BJP advertised...
January 15,2026 READ MORE
The Emergence of Trans-Intelligence Storytelling: Where Human Intent and AI Converge
We are living through a subtle but profound shift in how stories are imagined, created and felt. Artificial...
January 08,2026 READ MORE
Pivot
Pivot is not a conventional business book, and that is precisely its strength. Written in a narrative form,...
January 06,2026 READ MORE
Your Brand Story Is Being Retold by AI. Are You Controlling the Script?
There’s a new storyteller in the room. It doesn’t work in your PR team. It doesn’t read your...
January 05,2026 READ MORE
Real-Time Reputation Management Will Be Non-Negotiable in 2026
By 2026, reputation will stand as a true competitive advantage, not merely a supporting element of brand value....
January 05,2026 READ MORE
Rollercoaster of Hope
Having enjoyed countless carefree roller-coaster rides at Imagicaa with my children, I never imagined the turbulence the company...
December 24,2025 READ MORE
“How AI-Powered Scenario Planning Is Changing the Way Health Brands Prepare for Crisis”
In today’s hyperconnected world, crises in healthcare no longer unfold in isolation or over extended timelines. A regulatory...
December 23,2025 READ MORE
The great disconnect: Why 2026 demands a return to human leadership
As AI scales competence, leadership’s true test in 2026 is no longer speed or control, but connection and...
December 22,2025 READ MORE
How Internal Social Media Can Truly Humanise the Employee Experience
Work today looks nothing like it did a decade ago. Teams are spread across cities, countries, and time...
December 18,2025 READ MORE
From Storytelling to Trustcrafting, PR 2026 and beyond
“Trustcraft”, a potential neologism, is not an official dictionary word yet. For me it simply refers to a...
December 18,2025 READ MORE