Brand building Mantra: Keep your Promises
Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely...
February 21,2018 READ MORE
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Communicators need to innovate to stay relevant in an evolving media landscape
Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change....
February 20,2018 READ MORE
Colour Calling
Tipi Tipi top…what colour do you want? Little do we realise that subconsciously we begin our journey with...
February 16,2018 READ MORE
New Wave of Indian PR to take the World by Storm
Business Experts discuss the Changing Role of PR in Business Management The Public Relations business has witnessed a major...
February 14,2018 READ MORE
Why is Innovation uppermost in the minds of Business Leaders today?
“Innovation distinguishes between a leader and a follower” – Steve Jobs Innovation has finally started to get high...
February 13,2018 READ MORE
In Anticipation of an ‘Off the Grid’ Generation
Today’s generation Z (under 25 years) can barely remember living without the Internet; and not just connectivity, but...
February 09,2018 READ MORE
Disruption in PR will happen; Preparation starts by Rethinking the Status Quo
The “D” word has yet to wreak havoc on public relations. When I discuss this with colleagues, a...
February 07,2018 READ MORE
All Innovation is Creative, but all that is Creative is not necessarily Innovative
This quote, by one of the most disruptive management visionary of our times illuminates the core premise of...
February 06,2018 READ MORE
Bollywood PR expert Dale Bhagwagar remembers international PR guru Max Clifford
It has been more than a month that the most sensational publicist of the world expired. And yet,...
February 05,2018 READ MORE
At Davos, all roads led to Delhi
Held annually at the alpine resort of Davos, nestled in the heart of the Swiss Alps, the World...
February 02,2018 READ MORE
Faster, Higher & Stronger…but any happier?
In pursuit of ‘fitting-in’, are we losing the exact essence of contentment … ? Citius, Altius, Fortius –...
January 25,2018 READ MORE
Uncovering the ‘Mis’ from Misinformation with Media and Communication
A critical situation is a very serious and dangerous time. A critical time or factor is extremely important and requires careful examination and judgement. So,...
January 24,2018 READ MORE