Views Archives - Page 99 of 108

Views June 6, 2017

Digital & traditional mediums offer the best of both worlds to PR professionals

“Turn obstacles into opportunities and problems into possibilities “– Bennett As technology is getting deeply embedded in the life of every individual and establishment, the…

Views June 2, 2017

Evolving consultancy models and distinguishing factors

The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s increasing use of creatives, planners and, of…

Views May 31, 2017

Tips for handling negative PR

The downside of living in the digital era is the rate at which bad press or negative feedback can spread to millions of people, much before…

Views May 26, 2017

No quick-fix, PR is investment in future!

Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating; we must do something quickly,” said a…

Views May 24, 2017

Content marketing: Making organisations future ready

We’re at a point in the marketing strategy and technology industry when marketing budgets are at an all-time high. It has become imperative to look beyond…

Views May 19, 2017

Lessons from Rewari girl power

Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao slogan given by Prime Minister Narendra Modi….

Views May 18, 2017

Lessons from #NuggsForCarter

“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…