PR mentors are teachers
In the light of Teacher’s Day that just passed by, let’s take the opportunity to acknowledge mentors in...
September 12,2017 READ MORE
Public Relations
Meet deadlines to hit headlines
Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do...
August 10,2017 READ MORE
Can Public Relations help in driving sales?
Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the...
July 28,2017 READ MORE
Scoring high – one day at a time…
The constant question I get asked by senior communicators is the one about talent. But I’m convinced now...
July 17,2017 READ MORE
Reputation: An important ingredient for every brand
In this present day and age, the success of any brand is based on the reputation it carries...
June 28,2017 READ MORE
A letter to investigative journalist Rahul Kanwal
Hi Rahul, We have never met as there has never been a reason for us to do so....
June 12,2017 READ MORE
Digital & traditional mediums offer the best of both worlds to PR professionals
“Turn obstacles into opportunities and problems into possibilities “– Bennett As technology is getting deeply embedded in the...
June 06,2017 READ MORE
Will the chaos between what journalists think of PR people and vice versa ever end?
Who is a journalist? Once upon a time an individual who worked for a newspaper or news magazine...
June 05,2017 READ MORE
Evolving consultancy models and distinguishing factors
The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s...
June 02,2017 READ MORE
No quick-fix, PR is investment in future!
Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating;...
May 26,2017 READ MORE
At 25 years, Genesis BM is the oldest among the leading firms in India
Among India’s top four firms Genesis Burson Marsteller (GBM) has the unique distinction of being the only one...
May 22,2017 READ MORE
Five predictions for the PR business
Change is always good. It means there are new things to look forward to and the irrelevant ones...
May 16,2017 READ MORE