What makes Edelman the number one international firm in India
Continuing with our series that focusses on Indian PR giants during May. Edelman was a late entrant in...
May 08,2017 READ MORE
Public Relations
The ‘We Know It All’ attitude & why it holds us back
It’s a known fact that we are in a thankless business. Be it from a client side or...
May 03,2017 READ MORE
Adfactors is a major factor in putting Indian PR consulting on the global map
This will be a series running through all Mondays in May focussing on the Top Five Consultancies in India...
May 01,2017 READ MORE
Gift vouchers won’t fetch you media clips!
As a journalist, I hate when some people tell me that they can get stories done by doling...
April 28,2017 READ MORE
Start-ups need a compelling PR approach
To evolve is to live, to change is to adjust and perform at the optimum level and to...
April 25,2017 READ MORE
Hospitality businesses should be at the forefront of Public Relations
In the last four weeks I have had four experiences with four brands that are in the hospitality...
April 24,2017 READ MORE
The Business of PR
The communications business has grown leaps and bounds. For me, public relations refers to the ability of an...
April 20,2017 READ MORE
Writing a PR Speech
A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it...
April 19,2017 READ MORE
Brand Hitler killed Hitler
There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War....
April 18,2017 READ MORE
The Pursuit of Passion and Persistence
In my close to fifteen years in Public Relations I have met tens and hundreds of fellow professionals....
April 10,2017 READ MORE
Why is communication critical for a startup?
Communication is an aid used in everyday life, be it personal or business. Without good business communications, the...
March 31,2017 READ MORE
They are basics for a reason
After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations...
March 17,2017 READ MORE