Kritical Mass June 20,2019
After Pakistan went from 117/1 to 129/5 in their World Cup 2019 league match, it was a foregone conclusion that India will win the match comfortably. That’s when my attention started drifting away from...
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I am not sure where to start. It is complicated. Well, every few years a brand emerges in...
August 20,2018 READ MORE
I was one of the forty thousand who turned up at the Ikea store on the day of...
August 13,2018 READ MORE
In a complex world with trust deficit, some believe that public relations is 90% behaviour and 10% communication....
July 27,2018 READ MORE
I am about to complete 10 years on Twitter in a few weeks from now, but I decided...
June 12,2018 READ MORE
This particular column is not just about a personal experience but also a mirror to a brand that...
June 04,2018 READ MORE
We hear the word reputation more often than ever before. We all have a well-nuanced understanding of the...
January 29,2018 READ MORE
My thought process was set off this week after I read Amith Prabhu’s column on how and why...
January 23,2018 READ MORE
With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media,...
December 01,2017 READ MORE
Recently when the churning happened in Uber, it climaxed with the resignation of Uber’s co-founder Travis Kalanick –...
August 11,2017 READ MORE
Reputation is one of the biggest and most important assets a company has. When a company’s positive stories...
August 08,2017 READ MORE
“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what...
August 01,2017 READ MORE
In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact...
July 20,2017 READ MORE