Roger Darashah – Page 2 – Reputation Today

Countless books have been written about the subject, there are MBAs who are dedicated to it, billion dollar...

December 27,2017 READ MORE

Nearly half the Indian population will own a smartphone by 2018, according to the latest figures from industry...

November 21,2017 READ MORE

At the beginning of my career in Public Relations, in Europe, market research was considered the ‘Swiss Army...

August 25,2017 READ MORE

In the 1990s, at the beginning of my PR career, brands dedicated themselves to communicating with and engaging...

July 07,2017 READ MORE

The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s...

June 02,2017 READ MORE

In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new...

May 05,2017 READ MORE

In last month’s post, I raised the issue that brands can no longer assume to be the protagonist...

March 29,2017 READ MORE

One of the most enduring pieces of professional advice I have ever received was this: consider a brand...

February 22,2017 READ MORE

The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly...

January 04,2017 READ MORE

Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters...

December 01,2016 READ MORE

I’ve just returned from this year’s PRAXIS – now one of the world’s largest gathering of PR professionals. ...

October 05,2016 READ MORE