Inspiring décor and winter snapshots
The décor around you can prove to be effective and engaging. Creative decor and design can aid organisations...
December 14,2017 READ MORE
Shree Lahiri
How to react in a negative situation?
Last month, India’s low-cost airline IndiGo landed itself in the middle of a Public Relations disaster, which dented...
December 12,2017 READ MORE
AI is going to hook us – commercially and humanely
It’s a common phenomenon to see people totally engrossed online. Our mobiles, laptops, iPads keep us engaged. But…hold...
November 30,2017 READ MORE
Communicating effectively at the workplace
Effective workplace communication clinches on verbal and non-verbal issues. It is based on listening, being courteous and body...
November 28,2017 READ MORE
The tussle for ‘rasagolla’ and the lure of art
The Indian’s engagement with ‘mithai’ or sweets is very well documented, over the ages. And, the Bengali obsession...
November 24,2017 READ MORE
Creating a buzz around company announcements
Planning to launch a new product or service? Announcing a top management appointment? Declaring your financial results? Expanding to...
November 21,2017 READ MORE
Podcast as a PR Tool
If you are thinking who listens to podcasts, fact is people are now very much glued on to...
November 14,2017 READ MORE
A twist in the tale – mentoring, bending history, getting inked and more
Millennials are in the spotlight, as we can see today. And it seems they have a new mandate:...
November 10,2017 READ MORE
Challenges to the PR Profession
What exactly is the Public Relations profession worried about globally? What are the concern areas? These were the...
November 07,2017 READ MORE
Festivities ushered in mixed reactions
“Death by Breath: What’s happening to Delhi air, will have you gasping for breath”, said a leading daily headline....
November 02,2017 READ MORE
Good times, bad times: all engaging times
Good times are engaging… but so are bad, difficult times. Just as we witnessed the torrential rains that...
October 27,2017 READ MORE
Staying true to the calling of communications
It’s good to be back in “Incredible India”, said John Saunders, Global CEO, FleishmanHillard as he spoke on...
October 25,2017 READ MORE