How to generate publicity for your business?
The centre of all business is the push to grow. And, in order to grow your business, it’s...
July 06,2016 READ MORE
Shree Lahiri
The Changing Landscape of ‘Spin’
Recently I came across a magazine called ‘Total Film’ which had a section called ‘Spin Interview’, which had...
July 05,2016 READ MORE
“I see future CEOs coming from Public Relations!”
JEAN-MICHEL DUMONT, Chairman, Ruder Finn Asia was in the capital in the first half of June and Reputation...
June 24,2016 READ MORE
Online Reputation Management Tips
Today, the reality is that poor Online Reputation Management (ORM) can directly hit the company’s sales. Whether the...
June 23,2016 READ MORE
Trolling – A new term of engagement
It looks like if you have not been trolled, you don’t feature anywhere! “Trolling” has become part of...
June 17,2016 READ MORE
PR is Earned Media
We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get...
June 17,2016 READ MORE
Be a clutter-breaker online: Be Seen and Heard
Today, digital technologies have made it far easier for companies and start-ups to build a network for sharing...
June 08,2016 READ MORE
Reputation Tracking at Bangalore
The motive of “engaging the intelligent communicator”, was carried forward to the second edition of the Reputation Today...
June 03,2016 READ MORE
6 Golden Rules of Public Relations
People may confuse publicity with public relations, and some may mistake one for the other. Public Relations per...
May 31,2016 READ MORE
Strategic Storytelling in PR
In the communications business, we have seen many corporate stories, good and bad, being played out in full...
May 26,2016 READ MORE
What are a PR professional’s skills today?
The PR scenario has changed significantly over the years. We are in the digital era and online communities...
May 24,2016 READ MORE
Does PR work? Measuring PR Effectiveness
It’s perfectly common for companies to wonder, does PR work? We know that the benefits of PR are...
May 19,2016 READ MORE