Time to celebrate, share and learn
As the annual event that celebrates communication looms near, my thoughts flew past to last year’s summit at...
September 14,2017 READ MORE
Engaging Strokes
Business Founders and the Power of CSR
It’s a fact that founders or business owners now know that the corporate world has more power than...
August 18,2017 READ MORE
Reputation rising: no easy job for founders
Recently when the churning happened in Uber, it climaxed with the resignation of Uber’s co-founder Travis Kalanick –...
August 11,2017 READ MORE
Cultivating that ‘Big Idea’
What’s the Big Idea for founding businesses? Every founder has that ‘big idea – that leads often down...
August 03,2017 READ MORE
Being customer-centric & stakeholder-centric can change the game
Today, while checking Twitter, I noticed #Swiggy was trending and the story unfolding was – “Whistleblowers Blow up...
July 27,2017 READ MORE
The reputation effect on marketing
I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong...
July 06,2017 READ MORE
Tribute to Fathers, Cricket and Yoga
It was Father’s Day last weekend and quite noticeably brands, joined in the flood of affection let loose...
June 29,2017 READ MORE
Words can engage, words can enchant
Consider the word ïllustration – it aims to create expressive images that effectively convey specific information. Come to...
June 15,2017 READ MORE
Going green: the ‘environment’ way…
Just realised that half the year has rolled by…and the month of June ushered in World Environment Day...
June 08,2017 READ MORE
Using live video to engage customers
Suddenly it looks like there is no credibility gap whatsoever, as far as videos are concerned. And, brands...
June 01,2017 READ MORE
New ways of employee and consumer engagement
Remember the Flipkart’s ad series that features ‘kids as adults’, which actually was a huge hit! This struck...
May 25,2017 READ MORE
Sleep-less, joy-less…are we over-engaged?
Are we over-burdened with the taxing times? Are we getting caught up in the hurly-burly of the real...
May 19,2017 READ MORE