Emergence of Enterprise Social Media
Internal communications is a critical component to your company’s success. You need to think about the role of...
June 16,2017 READ MORE
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How sustainable development and CSR enhance reputation
Natural resources companies like ours have the potential to become leading partners in achieving the Sustainable Development Goals....
June 14,2017 READ MORE
Communicating for a cause
A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing...
June 09,2017 READ MORE
Digital & traditional mediums offer the best of both worlds to PR professionals
“Turn obstacles into opportunities and problems into possibilities “– Bennett As technology is getting deeply embedded in the...
June 06,2017 READ MORE
Evolving consultancy models and distinguishing factors
The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s...
June 02,2017 READ MORE
Tips for handling negative PR
The downside of living in the digital era is the rate at which bad press or negative feedback...
May 31,2017 READ MORE
No quick-fix, PR is investment in future!
Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating;...
May 26,2017 READ MORE
Content marketing: Making organisations future ready
We’re at a point in the marketing strategy and technology industry when marketing budgets are at an all-time high....
May 24,2017 READ MORE
Lessons from Rewari girl power
Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao...
May 19,2017 READ MORE
Lessons from #NuggsForCarter
“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The...
May 18,2017 READ MORE
Five predictions for the PR business
Change is always good. It means there are new things to look forward to and the irrelevant ones...
May 16,2017 READ MORE
The power of creativity in Public Relations
Many communicators may say Public Relations is not advertising, and how and why should it be creative? As...
May 12,2017 READ MORE