Experience has always called the shots
The Grand Bazaar, or Al-Madina Souk is one of the oldest and most difficult to navigate marketplaces in...
July 05,2017 READ MORE
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The Real Pull Communication
It’s time to redefine push and pull communications. These aren’t new concepts, but may mean new things in...
June 30,2017 READ MORE
Reputation: An important ingredient for every brand
In this present day and age, the success of any brand is based on the reputation it carries...
June 28,2017 READ MORE
Communication for Peace & War
Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel...
June 23,2017 READ MORE
The Walrus & the Carpenter in the age of fake news
“The time has come,” the Walrus said, “To talk of many things: Of shoes.. and ships.. and sealing-wax.....
June 22,2017 READ MORE
The rise of Online Reputation Management
Gone are the days when just word of mouth and print media coverage were the custodians of reputation...
June 21,2017 READ MORE
Emergence of Enterprise Social Media
Internal communications is a critical component to your company’s success. You need to think about the role of...
June 16,2017 READ MORE
How sustainable development and CSR enhance reputation
Natural resources companies like ours have the potential to become leading partners in achieving the Sustainable Development Goals....
June 14,2017 READ MORE
Communicating for a cause
A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing...
June 09,2017 READ MORE
Digital & traditional mediums offer the best of both worlds to PR professionals
“Turn obstacles into opportunities and problems into possibilities “– Bennett As technology is getting deeply embedded in the...
June 06,2017 READ MORE
Evolving consultancy models and distinguishing factors
The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s...
June 02,2017 READ MORE
Tips for handling negative PR
The downside of living in the digital era is the rate at which bad press or negative feedback...
May 31,2017 READ MORE