Building Luxury Brands
Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a...
May 10,2017 READ MORE
Views
Donald Trump’s “Louis XIV” comment reveals the reality of today’s media landscape
In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new...
May 05,2017 READ MORE
The ‘We Know It All’ attitude & why it holds us back
It’s a known fact that we are in a thankless business. Be it from a client side or...
May 03,2017 READ MORE
Gift vouchers won’t fetch you media clips!
As a journalist, I hate when some people tell me that they can get stories done by doling...
April 28,2017 READ MORE
Start-ups need a compelling PR approach
To evolve is to live, to change is to adjust and perform at the optimum level and to...
April 25,2017 READ MORE
How entrepreneurs can avoid PR oversights
The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial...
April 22,2017 READ MORE
Crisis of confidence
During a crisis, PR consultancies may often be asked to stop or alter a story. The long held...
April 21,2017 READ MORE
The Business of PR
The communications business has grown leaps and bounds. For me, public relations refers to the ability of an...
April 20,2017 READ MORE
Brand Hitler killed Hitler
There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War....
April 18,2017 READ MORE
Marketing trends that SMEs and Startups should watch out for in 2017
Our urban existence is heavily dependent on the omnipresent technology. Its transformational dynamics invariably bring us at the...
April 13,2017 READ MORE
Going Social on Crisis
The pen is mightier than the sword, goes an old adage. But in today’s social media age, the...
April 11,2017 READ MORE
Internal Communication Drives Business Reputation
Have you ever considered that employee word-of-mouth can make or break the reputation of a company? What was...
April 07,2017 READ MORE