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Show Up Differently

Once upon a time, a brand hired an advertising team and a public relations team, to ensure their marketing communications needs are fully covered. They…




Paid Content – Overthrow of PR?

Change is constant and the public relations industry is not bereft of it. PR dimensions have been through subsequent overhauling. What probably began as a…


Food as a Form of Communication

When we say ‘communication’ to a Communication professional, the things that come to our mind are strategy, key messages, thought leadership, brand PR, presentations et…





Building Relationship with Media

The presence of the mass media has two main functions which are related to the economy and communications. To support the functions of communication, mass…


Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…