Communication for Peace & War
Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel...
June 23,2017 READ MORE
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The Walrus & the Carpenter in the age of fake news
“The time has come,” the Walrus said, “To talk of many things: Of shoes.. and ships.. and sealing-wax.....
June 22,2017 READ MORE
The rise of Online Reputation Management
Gone are the days when just word of mouth and print media coverage were the custodians of reputation...
June 21,2017 READ MORE
Emergence of Enterprise Social Media
Internal communications is a critical component to your company’s success. You need to think about the role of...
June 16,2017 READ MORE
How sustainable development and CSR enhance reputation
Natural resources companies like ours have the potential to become leading partners in achieving the Sustainable Development Goals....
June 14,2017 READ MORE
Communicating for a cause
A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing...
June 09,2017 READ MORE
Digital & traditional mediums offer the best of both worlds to PR professionals
“Turn obstacles into opportunities and problems into possibilities “– Bennett As technology is getting deeply embedded in the...
June 06,2017 READ MORE
Evolving consultancy models and distinguishing factors
The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s...
June 02,2017 READ MORE
Tips for handling negative PR
The downside of living in the digital era is the rate at which bad press or negative feedback...
May 31,2017 READ MORE
No quick-fix, PR is investment in future!
Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating;...
May 26,2017 READ MORE
Content marketing: Making organisations future ready
We’re at a point in the marketing strategy and technology industry when marketing budgets are at an all-time high....
May 24,2017 READ MORE
Lessons from Rewari girl power
Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao...
May 19,2017 READ MORE