Evolving consultancy models and distinguishing factors
The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s...
June 02,2017 READ MORE
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Tips for handling negative PR
The downside of living in the digital era is the rate at which bad press or negative feedback...
May 31,2017 READ MORE
No quick-fix, PR is investment in future!
Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating;...
May 26,2017 READ MORE
Content marketing: Making organisations future ready
We’re at a point in the marketing strategy and technology industry when marketing budgets are at an all-time high....
May 24,2017 READ MORE
Lessons from Rewari girl power
Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao...
May 19,2017 READ MORE
Lessons from #NuggsForCarter
“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The...
May 18,2017 READ MORE
Five predictions for the PR business
Change is always good. It means there are new things to look forward to and the irrelevant ones...
May 16,2017 READ MORE
The power of creativity in Public Relations
Many communicators may say Public Relations is not advertising, and how and why should it be creative? As...
May 12,2017 READ MORE
Building Luxury Brands
Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a...
May 10,2017 READ MORE
Donald Trump’s “Louis XIV” comment reveals the reality of today’s media landscape
In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new...
May 05,2017 READ MORE
The ‘We Know It All’ attitude & why it holds us back
It’s a known fact that we are in a thankless business. Be it from a client side or...
May 03,2017 READ MORE
Gift vouchers won’t fetch you media clips!
As a journalist, I hate when some people tell me that they can get stories done by doling...
April 28,2017 READ MORE