VIEWS


Press and Press Release

PR bashing by the media and influencers is on the rise. Every other day I see some tweet or a post with an image of…








What an idea Sir Ji!

Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed…


Engagement for Purpose

Corporate Social Responsibility (CSR) is now playing a key role going beyond the mandatory formality, as in the age of hyper-connected and hyper-transparency, organisations are…