VIEWS

Crystal Ball Gazing

The Public Relations and communications business is evolving and evolving at a faster pace than most others, owing to the ‘e-world’ that has made information…




Is Public Relations still relevant?

With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media, this is a question that is bound…


Humare Zamaane Main…

The influence of the phrase Humare Zamaane Mein has been part of many conversations amongst our peer groups, families, news debates, pitch presentations and discussions etc. In…


The Dragon of Culture

In the summer of 2017, many Indians and people across the world were exasperating as to why the World’s most popular Television Series,’ The Game…





Garbage In, Garbage Out!

For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes, I am discussing the art of writing…