VIEWS


Meet deadlines to hit headlines

Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…


Creativity, the soul of communication

If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication is becoming increasingly dynamic with the ‘How’…





Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…




Dummies Guide to Redundancies

Chances are, if you haven’t recently crawled out from under a rock, you’ve heard the Tech Mahindra audio where HR informed an employee that he…