VIEWS



Communication in Death

Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died in Hyderabad on September 25, 2017, donated…



New business is everyone’s business

Business development is and should be a key function for any corporate entity. It’s important to continuously generate clients and customers for the products and/or…



News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…



Government: The new PR hive

An article published recently caught my eye. It spoke of how the government was considering taking on board a leading public relations firm from UK…