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It is not often that two of the biggest events coincide. On one hand, we have the ongoing IPL, and on the other, we have…

In the book ‘She Storms the Norms’ the authors embark on a journey through the lives of 17 extraordinary women who have broken the conventions…

As stewards of our brands, we must recognise that sustainability is not a mere marketing ploy, but a commitment woven into the fabric of our…

The times, they are a changing’ and so are the dynamics of social media and its all important catalyst – the influencers! Till some time…

In a historic first, Indian Communicators Group (ICG) released a detailed study of the compensation trends for in-house Communications roles across India. The ICG Salary…

The great Indian elections, the largest such exercise in the world with nearly 97 crore voters eligible to cast their votes, have begun. This massive…

In the dynamic landscape of marketing, one trend stands out as a game-changer which is the shift from traditional demographic segmentation to data-driven targeting. This…

Every time our eyes fall upon the neatly folded newspaper, gracing the coffee table or racks, a silent question stirs in our mind: Has time…

In a world where even our toasters have opinions (trust me, I’ve heard them), it’s no wonder that voice search optimisation has become a hot…

The Indian Premier League (IPL) is not just cricket; it is also the playground of marketers around the world. As we are into the 17th…