The perfect year is here…
2020 is indeed a beautiful year. A year where the numbers repeat which happens once in 100 years....
January 06,2020 READ MORE
Amith Prabhu
Shine to Enkindle
I began my tryst with St Aloysius School in 1986 when Fr JB Frank and Fr Peter Pinto...
December 16,2019 READ MORE
The Naked Truth
I have weird hobbies. I collect single malts despite being a teetotaller, author signed personalised books and foreign...
December 09,2019 READ MORE
With Power comes Responsibility
The Reputation Today Power 50 list, which is a compilation of names of men and women in Public...
December 02,2019 READ MORE
A conclave on Impact and how to gear up for the future
Finally, we have a year in which we organised three conclaves. Ever since, the social enterprise I co-created...
November 25,2019 READ MORE
Ten trends for Public Relations in 2020
Every year I try and meet new people, talk to experts, read various articles to put my finger...
November 18,2019 READ MORE
The Big Billion Startup book review
This column is about two things – a book review and my astonishment about a book that mesmerises...
November 11,2019 READ MORE
To write or not to write…
When I began writing this column in 2013, I was not sure if I could write beyond a...
November 04,2019 READ MORE
Great habits for those starting out
In case you missed the launch of a board game at PRAXIS please check it out here. It...
October 21,2019 READ MORE
Brands I thrive on and take pride in, as a customer
Recently I was invited by a corporate organisation to share my thoughts on the importance of social media...
October 14,2019 READ MORE
Culture and communication
This column is about two things… There are about five journalists from among many, that I am acquainted...
October 07,2019 READ MORE
Trust is indeed at the core of Public Relations
Last weekend over 700 public relations professionals descended on the Goan shores from India’s major metros to attend...
October 03,2019 READ MORE