The #MeToo movement and Public Relations
As the #MeToo movement takes Indian Twitter by storm there is a high probability it will hit the...
October 16,2018 READ MORE
Amith Prabhu
The PRAXIS 2018 story…
Last week in Hyderabad over 650 professionals gathered for the annual celebration of the profession. Well, for those...
October 08,2018 READ MORE
Taking Pride in India’s biggest Public Relations firms
Public Relations consulting firms have bloomed and grown in India over the last three decades. Never has there...
October 01,2018 READ MORE
The Essence of Storytelling – How Authenticity, Credibility and Transparency create impact!
Another PRAXIS and another city but the camaraderie, the bonhomie and the vibe are intact since 2012. This...
September 24,2018 READ MORE
Panel Moderation: A few tips and tricks to make it work
In Public Relations, panel discussion is a common phrase. You are either pitching your client to be in...
September 17,2018 READ MORE
The Retrojet project – an experience and some learning
I was pleasantly surprised when I woke up on September 1st to see conversations on Twitter around the...
September 10,2018 READ MORE
Seven things to watch out for at #PRAXIS7
Come September and for the last six years all roads lead to a new host city for several...
September 03,2018 READ MORE
The CEO is the primary chief communication and reputation officer
I am convinced in my several years of learning the intricacies of reputation and communication management that the...
August 27,2018 READ MORE
Why Paytm needs to not just do the right things … but do everything right
I am not sure where to start. It is complicated. Well, every few years a brand emerges in...
August 20,2018 READ MORE
The Ikea India Store – Learnings from Launch Day
I was one of the forty thousand who turned up at the Ikea store on the day of...
August 13,2018 READ MORE
Content is King and Queen … long live Royalty
Content is indeed the most important tool in Public Relations as all brand behaviour is captured through content....
August 06,2018 READ MORE
We take pride in being crisis managers
Most seasoned PR professionals take great pride in listing the crises they have managed. More often than not...
July 30,2018 READ MORE