Setting PR Objectives? Get S.M.A.R.T.
Part of the strategy of developing an effective PR or marketing communication campaign is to articulate a cohesive...
March 21,2017 READ MORE
Shree Lahiri
The Ides of March and a riot of colours
We are mid-way through March. For me, this invariably ushers in memories of “Ides of March” which we encountered...
March 16,2017 READ MORE
Tips for a flourishing client-PR firm relationship
Like any other type of relationship, the foundation of a successful client-PR consultancy relationship is based on trust,...
March 14,2017 READ MORE
Basking in the “womaniya” spirit
March ushers in International Women’s Day, which seems to getting bigger and bigger every year. Of course, it...
March 10,2017 READ MORE
Reach out to your TG
A vital part of PR is determining who your public is – that is, your Target Group (TG). ...
March 07,2017 READ MORE
A nostalgic turn, chained rhythms and embroiled unrest
The happenings during the recent past got me thinking of the “six degrees of separation” theory that has...
March 02,2017 READ MORE
Engaging with cricket, health and an old world charm!
We are a nation, where cricket is a religion. And, when it’s about cricket, the entire nation is...
February 23,2017 READ MORE
Tips for Sports PR
Good communication skills and strong media relationships are essential for any PR professional to be successful, but with...
February 21,2017 READ MORE
The ‘push’ and ‘pull’ of Valentine’s Day
We had everything revolving around Valentine; the frenzy and excitement, kicked off a week earlier. Incidentally, there is...
February 16,2017 READ MORE
What makes corporate culture?
Tracing the development of corporate culture and its impact on public relations in an organisation, it is interesting...
February 14,2017 READ MORE
Earthquake jolts and car-tripping
It was a massive jolt from Nature that gave Delhiites a rude awakening on Monday night. We felt...
February 09,2017 READ MORE
Tips for Political PR
With the elections taking centre-stage, all eyes are on the political drama that is being played out. The...
February 07,2017 READ MORE