Shree Lahiri – Page 25 – Reputation Today

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it...

April 19,2017 READ MORE

There are sweeping statements made by political leaders, almost on a daily basis. The US President Donald Trump...

April 12,2017 READ MORE

April is the cruelest month, according to T S Eliot, who wrote these famous opening lines to his...

April 07,2017 READ MORE

Time now for new beginnings … as India gets festive for New Year, country-wide. There was a string...

March 30,2017 READ MORE

Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news....

March 28,2017 READ MORE

What can retailers do to engage customers? Lots, as it’s pretty obvious today. The real challenge for marketers,...

March 23,2017 READ MORE

Part of the strategy of developing an effective PR or marketing communication campaign is to articulate a cohesive...

March 21,2017 READ MORE

We are mid-way through March. For me, this invariably ushers in memories of “Ides of March” which we encountered...

March 16,2017 READ MORE

Like any other type of relationship, the foundation of a successful client-PR consultancy relationship is based on trust,...

March 14,2017 READ MORE

March ushers in International Women’s Day, which seems to getting bigger and bigger every year. Of course, it...

March 10,2017 READ MORE

A vital part of PR is determining who your public is – that is, your Target Group (TG). ...

March 07,2017 READ MORE

The happenings during the recent past got me thinking of the “six degrees of separation” theory that has...

March 02,2017 READ MORE