Shree Lahiri, Author at Reputation Today

Features June 7, 2017

Power messaging refines communications strategy

The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your communication strategy. Communicating successfully to your customers…

Engaging Strokes June 1, 2017

Using live video to engage customers

Suddenly it looks like there is no credibility gap whatsoever, as far as videos are concerned. And, brands are on the overdrive, getting engaged with…

Features May 30, 2017

Blogs: creating corporate reputation that’s ‘real’

What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what can be seen is that the casual,…

Engaging Strokes May 25, 2017

New ways of employee and consumer engagement

Remember the Flipkart’s ad series that features ‘kids as adults’, which actually was a huge hit! This struck me when one day in a Kolkata…

Engaging Strokes May 19, 2017

Sleep-less, joy-less…are we over-engaged?

Are we over-burdened with the taxing times? Are we getting caught up in the hurly-burly of the real world? Are we slowing down in terms…

Features May 17, 2017

Earned media or paid media?

Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with the engagement with digital media. PR influences…

Engaging Strokes May 11, 2017

Celebrating commitment, enhancing environment-focused initiatives

When I logged on to my laptop, on May 1, Google had me engaged as the doodle immediately connected to Labour Day. The doodle depicted…

Features May 9, 2017

Managing negative PR

Have you ever experienced public criticism or a PR disaster? Business owners should always be prepared to deal with bad publicity and the effect it…

Features May 4, 2017

Internal communication influences corporate culture

Communication is one area that business leaders should attach great importance to. When we generally talk about communication, we cannot help but touch upon the…

Engaging Strokes May 1, 2017

Shifting to good experiences…

The environment today is replete with malls, e-retailers trying to grab our attention, as we are assailed with message after message giving details of some…

Articles by Shree Lahiri