Shree Lahiri, Author at Reputation Today

Features April 27, 2017

Writing a successful media pitch

Pitching a story to the media is no easy task. It involves a lot – it’s about building relationships and getting your message across in…

Features April 19, 2017

Writing a PR Speech

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it may announce a product launch, company restructuring,…

Features April 12, 2017

Election season provides daily lessons in PR

There are sweeping statements made by political leaders, almost on a daily basis. The US President Donald Trump said, a few days ago that he…

Engaging Strokes April 7, 2017

April: abuzz with amusing antics!

April is the cruelest month, according to T S Eliot, who wrote these famous opening lines to his epic poem “The Wasteland”. April is typically…

Engaging Strokes March 30, 2017

New beginnings, new hope springs…

Time now for new beginnings … as India gets festive for New Year, country-wide. There was a string of New Year festivals lined up for…

Features March 28, 2017

Avoid saying ‘No Comments’

Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news. If you watch the news in primetime,…

Engaging Strokes March 23, 2017

Trendy Wednesdays, Electric Thursdays & Premium Fridays

What can retailers do to engage customers? Lots, as it’s pretty obvious today. The real challenge for marketers, is engaging shoppers while their behaviour rapidly…

Features March 21, 2017

Setting PR Objectives? Get S.M.A.R.T.

Part of the strategy of developing an effective PR or marketing communication campaign is to articulate a cohesive set of desired outcomes: positioning, goals, and…

Engaging Strokes March 16, 2017

The Ides of March and a riot of colours

We are mid-way through March. For me, this invariably ushers in memories of “Ides of March” which we encountered while studying Shakespeare. The scene where the…

Features March 14, 2017

Tips for a flourishing client-PR firm relationship

Like any other type of relationship, the foundation of a successful client-PR consultancy relationship is based on trust, transparency and commitment. Having a healthy working…

Articles by Shree Lahiri