Articles by Shree Lahiri


Reach out to your TG

A vital part of PR is determining who your public is – that is, your Target Group (TG).  After all, PR is a targeted approach…




Tips for Sports PR

Good communication skills and strong media relationships are essential for any PR professional to be successful, but with the PR business moving towards becoming niche,…



What makes corporate culture?

Tracing the development of corporate culture and its impact on public relations in an organisation, it is interesting to note that PR is capable of…



Tips for Political PR

With the elections taking centre-stage, all eyes are on the political drama that is being played out. The election plot is being unfolded in Punjab,…