Going for that PR job?
If your heart is set on taking up PR as your career, make sure you make the right...
January 10,2017 READ MORE
Shree Lahiri
What about your New Year resolutions?
A New Year means resolutions. What we observe year after year after year is that the new year...
January 05,2017 READ MORE
What’s the news peg?
For most PR professionals it is critical that they are familiar with certain journalism concepts – like news...
January 03,2017 READ MORE
Ushering in good times
As the year was drawing to a close, I noticed organisations going all out to engage employees and...
December 31,2016 READ MORE
Developing a PR Plan for the New Year
The New Year is a time for assessment, goal-setting and strategic planning; this goes for most businesses today....
December 28,2016 READ MORE
Catch Santa if you can!
It’s that time of the year when Xmas magic is stealing upon us. “#Are you ChristmasReady?” questioned an...
December 27,2016 READ MORE
How can PR help restore brand perception?
We live in an ‘instant’ society today – times that are dominated by everything ‘instant’. The social media is a constant...
December 22,2016 READ MORE
Exciting times ahead, with AI, AR and VR
I had read last week that Facebook was developing artificial intelligence (AI) to flag offensive live videos. If...
December 20,2016 READ MORE
Promoting Festivals through Social Media
Festive season kicked off a few months ago, and for many in India, festivals are a lifestyle. During...
December 13,2016 READ MORE
A Legacy created and some December delights
The first week of December was spent in mourning with the passing away of Tamil Nadu Chief Minister J Jayalalithaa....
December 09,2016 READ MORE
Rebranding: The Role of PR
Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better...
December 06,2016 READ MORE
Un-engaged: creating waves of discontent
Sometimes, ‘un-engaging’ activities can boomerang, taking a brand many steps backwards. Recently, an unusual marketing stunt caught my...
December 02,2016 READ MORE