Catch Santa if you can!
It’s that time of the year when Xmas magic is stealing upon us. “#Are you ChristmasReady?” questioned an...
December 27,2016 READ MORE
Shree Lahiri
How can PR help restore brand perception?
We live in an ‘instant’ society today – times that are dominated by everything ‘instant’. The social media is a constant...
December 22,2016 READ MORE
Exciting times ahead, with AI, AR and VR
I had read last week that Facebook was developing artificial intelligence (AI) to flag offensive live videos. If...
December 20,2016 READ MORE
Promoting Festivals through Social Media
Festive season kicked off a few months ago, and for many in India, festivals are a lifestyle. During...
December 13,2016 READ MORE
A Legacy created and some December delights
The first week of December was spent in mourning with the passing away of Tamil Nadu Chief Minister J Jayalalithaa....
December 09,2016 READ MORE
Rebranding: The Role of PR
Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better...
December 06,2016 READ MORE
Un-engaged: creating waves of discontent
Sometimes, ‘un-engaging’ activities can boomerang, taking a brand many steps backwards. Recently, an unusual marketing stunt caught my...
December 02,2016 READ MORE
How to enhance Employee Engagement?
Employee engagement remains an important issue facing companies today. Employee engagement is critical because “engaged employees” are more...
November 29,2016 READ MORE
Flash Mobs – Building a Connect
At the workplace, ‘flash’ means Flash Mob. It’s a question of bonding over Flash Mobs in the corporate...
November 25,2016 READ MORE
Six Tips for Successful Event PR
Every event can benefit from the use of an effective PR strategy. Public Relations can help you extend...
November 22,2016 READ MORE
Blown by the #DeMonetisation wave
When we got the khabar that our Prime Minister Narendra Modi was going to address the nation on...
November 18,2016 READ MORE
Planning a PR Campaign for a new business launch
Its no new knowledge that when launching a new business, a well-planned marketing strategy is an important aspect...
November 15,2016 READ MORE