Do you listen to your listeners listening?
As a long-time watcher of advertising and marketing and then as a journalist, I find that communications are...
July 10,2018 READ MORE
Madhavan Narayanan
Why companies need a bad news strategy and brand management pre-nups
At least three major brands are facing unique Public Relations challenges in India this year. These are ICICI,...
July 03,2018 READ MORE
Contentious news is not fake news and media outrage need not be sensationalism
Sometimes, it seems, journalists have to move backwards in time to repeat basic stuff that one thought could...
June 26,2018 READ MORE
How to deal with mainstream media bias: MobiKwik gives a lesson or two
I have viewed with scepticism and sometimes total disdain a claim made by activists on Twitter that social...
June 19,2018 READ MORE
Despite its wild side, Twitter has its charm; it remains a unique media platform
I am about to complete 10 years on Twitter in a few weeks from now, but I decided...
June 12,2018 READ MORE
ICICI, the Sequel: Investor relations include whistleblower games
Some weeks ago, I had written about ICICI Bank, India’s arguably most high-profile private sector bank in terms...
June 05,2018 READ MORE
Vedanta crisis shows its corporate warts, and boosts the case for community relations
It was nice to see a video message from Vedanta Group chairman Anil Agarwal last week after bloody...
May 29,2018 READ MORE
Four lessons for brand managers from BJP’s Karnataka fiasco
I write this the morning after the resignation of B.S. Yeddyurappa as the Chief Minister of Karnataka before...
May 22,2018 READ MORE
When Walmart built a wall over Sachin Bansal’s exit & Flipkart flopped in communicating his bit
In the big hullaballoo over giant global retailer Walmart’s acquisition of home-grown Flipkart in India last week, most...
May 15,2018 READ MORE
Decoding Warren Buffett
References are a funny business — a bit like offering guarantees to loans. Although a loan guarantee typically...
May 08,2018 READ MORE
Heritage gives new frontier to Brand Building
Some weeks ago, I was wondering if there might be a corporate brand willing to rescue Mumbai’s legendary...
May 01,2018 READ MORE
Starbucks turns race bias embarrassment into a global opportunity. Or tries to.
I was planning to write on the latest controversy concerning Starbucks in Philadelphia when I found my old...
April 24,2018 READ MORE