Scribe View December 11,2018
You know there is a huge power-shift in the world of news and journalism when you find technology companies doing what editors and publishers are supposed to do. Last week, Google and Facebook were...
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Sometimes, it seems, journalists have to move backwards in time to repeat basic stuff that one thought could...
June 26,2018 READ MORE
I have viewed with scepticism and sometimes total disdain a claim made by activists on Twitter that social...
June 19,2018 READ MORE
With the advent of media options in the last 15 years in India, TV media has evolved considerably....
June 14,2018 READ MORE
Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I...
May 24,2018 READ MORE
A critical situation is a very serious and dangerous time. A critical time or factor is extremely important and requires careful examination and judgement. So,...
January 24,2018 READ MORE
Planning to launch a new product or service? Announcing a top management appointment? Declaring your financial results? Expanding to...
November 21,2017 READ MORE
“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when...
July 21,2017 READ MORE
During a crisis, PR consultancies may often be asked to stop or alter a story. The long held...
April 21,2017 READ MORE
Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news....
March 28,2017 READ MORE
With the elections taking centre-stage, all eyes are on the political drama that is being played out. The...
February 07,2017 READ MORE
In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity...
February 03,2017 READ MORE
The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly...
January 04,2017 READ MORE